Hyundais Bid for a More Successful 2007

By: Correy Putton

Hyundai is one of the Asian car companies having and enjoying success in the American market, just like Japanese brands Toyota and Honda. While Hyundai's sales last year is still far from the figures posted by Toyota and Honda, the company is on the right track and is garnering for itself a growing share in the automobile market of the US. The company's dedication to improve on their current stand in the market gives birth to different models of cars that they will be releasing this year.

One of the more anticipated models from Hyundai is its all-new family of C-Segment cars. The cars will be unveiled at the Geneva Motor Show in March this year. It will be first released to the public as a five door hatch and a wagon version will soon follow that release. The cars are based on the Arnejs concept, shown off at the 2006 Paris Motor Show which has already received much praise. The praises given to the concept car has surely made hype around the release of the C-Segment cars codenamed "FD".

A good reason for the high hopes in the Hyundai camp for the year is the successful release of the 2007 Hyundai Coupe which has proven to be a competitive model in the sports car market. The Coupe is available with either a 1.6 liter or 2.0 liter engine. The car is completely restyled from its predecessors, from the exterior to the interior design; the latest coupe is one of the more appealing cars in its class.

These developments at the Hyundai camp are riding on the waves of the success of the manufacturers' Santa Fe which has won not only awards but also much praise from different motoring organizations. This is a testament to the company's dedication to producing reliable and high performance and different cars via precision engineering and designing prowess.

In their bid to increase their hold to the US market, the company is making a study on the market of diesel-powered cars in the US. While diesel engines are not as popular in their target market as that in other regions of the world, the company is working on a way to bring to the table a clean, fuel efficient, high performance diesel for the public's consumption. The company is confident that once they have an engine such as that, the public's attitude toward a diesel-powered car will change to the company's advantage.

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