Ford to Redesign Ford, Lincoln and Mercury Brands by 2010

By: Correy Putton

Ford Motor Co. maker of top-of-the-line has recently announced their plans to redesign the Ford, Lincoln and Mercury by 2010. The decision was part of Ford's Bold Moves to produce new great products that hopefully will be much better than what Ford is offering at present.

Ford has also expressed their interest in selling B segment cars which are more of sub-Focus size. They are also considering the prospect of offering small cars along with technology integration which they will use in revamping their offerings.

Their latest Sync technology which they have developed in partnership with Microsoft is expected to add value and substance to Ford's lines of vehicles. Likewise, exploring the possibilities that goes with the development of hybrid and fuel cell as well as fuel-cell powered hybrid are also being look into by Ford.

The house of Lincoln Mercury will also be given attention to provide it with further personality that would make it to rise from the rest of Ford's lineup.

Facts on Ford's Mercury

Mercury is an automobile marque of Ford which was founded in 1939. It is founded to market near-luxury cars slotted between the entry-level Ford and luxury Lincoln models. At present, most of the Mercury models are based on Ford platforms. The Mercury is a name taken from Roman mythology which means "messenger of the gods". During its early years the Mercury brand was famous for its high performance. The Mercury Marauder in 2003 has for a short time revived the Mercury brand.

Ford is selling its Mercury brand in the United States, Mexico, Puerto Rico, US Virgin Islands and the Middle East. In the year 1999, Mercury models that were sold in Mexico and Canada were renamed as Fords but after a year it was returned to its original Mercury brand name.

Mercury's range is small almost similar to those sold under the Ford brand. Many industry observers were even wondering if the Mercury brand will survive but Ford has already reassured them that the automaker has no intention whatsoever of stopping the production of the Mercury. And as proof, Ford has introduced new models like the Milan, the Montego, the Mariner, and the Meta One Concept.

The alliance of the Mercury brand to Lincoln has helped it to survive all these years. Likewise, the Mercury brand is also helping Lincoln dealers have some lower-priced vehicles in their showrooms. As part of Ford's effort to promote the Mercury brand, it has started developing new design elements that is going to be common to all their vehicles in order to come up with a more unified marque. Examples of these design elements are the updated version of the signature waterfall front grille and badge lettering based on the last generation Cougar.

Car Focus
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Car Focus
 



Share this article :
Click to see more related articles