Land Rovers New Year Resolution

By: Carol Mitchel


Land Rover's New Year resolution is all about making auto navigation easier. So, it is offering navigation system map updates online. Jag owners can take advantage of the direct-selling offer to avail of several disks which are offered at less than half of the original price.

Update CDs and DVDs are traditionally sold through Rover's dealers. However, to increase accessibility, said updates can now be had online. "As a company we embrace the use of technology to develop the ownership experience and this is clearly demonstrated with this new facility. The ability to obtain the latest map information on-line gives our customers a simple, cost effective method of keeping their navigation systems updated," said Phil Popham, Land Rover MD.

The new Rover web page for ordering is now available in different languages. Currently, it offers 6 languages for customers in the United Kingdom, France, Italy, Germany, Spain and the United States. Pan-European and North American DVDs are priced at ?129 while CDs cost ?99.

Aside from easier navigation, Land Rover is also aimed at tracking a futuristic design direction. It uses increasingly bold approach and cutting-edge technology in manufacturing new vehicles. This futuristic design is imbibed in Range Stormer. "The supercharged V8 Range Stormer gives a taste of our forthcoming new entrant in the booming high-performance SUV segment," says the managing director of Land Rover, Matthew Taylor. "The production vehicle that follows will share many of its styling and technical innovations. Range Stormer is a modern, striking, high-technology vehicle. It is very much conceived to be an on-road, high-performance machine, as well as class-leading off-road like all Land Rovers. Breadth of capability is one of its many strengths."

Range Stormer is equipped with sophisticated , traction control, powertrain, throttle response, Terrain Response and other exciting features. "You'll be seeing an increasing amount of innovative technology in our future vehicles," added Taylor. "But technology that makes the driver's task simpler, not more complicated, such as Terrain Response. You select the terrain. The car then helps you conquer it."

Range Stormer is also equipped with the supercharged V8. Renowned Jag vehicles that use said engine include the high-performance XJR and XKR models. The parts used in the vehicles boost their performance and drive feel.

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