Infiniti Goes to China

By: Joe Thompson


Just this Thursday, November 9, 2006, the Asian country of China was able to welcome to its auto market the luxury brand Infiniti. For those who have no background on the Infiniti brand, this luxury brand is actually one of those brands under the Nissan Motor Company, which is the second biggest auto maker in Japan.

With the entrance of the Infiniti luxury brand in China, it would be very much interesting to see just how much this one would fare. After all, it could be very much said that Infiniti is going to be a breath of fresh air in the already congested auto market filled with premium vehicles. Who would know? Possibly, Infiniti could be one of the largest and biggest sellers in that Asian country not only of Infiniti vehicles but also of that should go along well with the luxury cars.

Yukihisa Kayashima is the current investment president of Nissan's China arm. According to Kayashima, the very first batch of Infiniti vehicles that would be making its way to the country would be also those first batch of models that the brand has sold. These models may already be "old" for some people, however, it would be also very interesting to note that more than one million units of these have already been purchased since it was launched back in the year 1989. Kayashima also did further add that come next summer, these Infiniti vehicles would already be made available in China.

For 2007, Infiniti would be selling two models. One would be a sedan while the other would be a sport utility vehicle. However, come the following year, Infiniti would now be offering the Chinese auto market some five vehicles. However, those customers who are already interested in purchasing an Infiniti vehicle would still have to wait as per how much would these be tagged.

The vehicles that would be sold in China would be built in Asian sister Japan. The brand has still yet to confirm if they would be considering building these vehicles in China so as to minimize costs.

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