Toyota and Lexus Joins Green Team

By: Shane Morgay


The Toyota Motor Corporation and its brands Toyota and Lexus have just most recently joined the Green Team. No, this is not a basketball team or a football team or even a cheering squad. The Green Team is actually just anybody who has the knack for helping out keep the environment clean and healthy.

For the Environmental Media Awards, the two brands, Toyota and Lexus, would be serving as sponsors. No, not of new vehicles to awardees or of to the recognized groups, but as groups who would be also recognizing those individual or groups who were able to help out the environment.

The whole Environmental Media Awards occasion has been planned to be a gala event. Not only would be environmentalists and other people concerned about the environment would be there, but stars who also do care about nature would be attending. In fact, the prime reason for this event is to give the right amount of recognition to those creative teams who do their best and who work behind productions for television, music, film, and other broadcast media. Of course, these productions are those that have been able to develop and raise the awareness of the public with regards to issues on the environment. And according to the history of the Environmental Media Awards, some of the awardees in years back include stars like Cameron Diaz, Daryl Hannah, and Edward Norton. Even programs like Lilo & Stitch, The Simpsons and Grey's Anatomy have been recognized for their efforts.

On this, Toyota Motor Sales' USA arm senior vice president and chief head honcho, Dian Ogilvie, says, "Entertainment is a potent vehicle for raising awareness of environmental isues. The creative teams who are honored with an Environmental Media Award are inspiring people to think and act in ways that benefit our planet."

As an auto manufacturer, Toyota also has its own share of helping out the planet. One of these is to actually build and sell vehicles that make use of hybrid technology. Many of the brands' hybrid vehicles are very much popular and sought after by the market.

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