Ford Defends king of the Hill Reign

By: Chuck Smith


For decades now, Ford F-Series pickup trucks have been tagged as the best-selling vehicles in America. In fact, because of consistency of sales, Ford trucks have been given the 'King of the Hill' title in the auto industry. Further, with the shift of auto market to compact cars, Ford trucks have been the bread-and-butter of the company. However, said vehicles are now facing serious competition because of the uprising auto rivals.

Analysts estimate that F-Series sales make up half of the automaker's profits. Ford trucks have attained a reputation that is hard to topple. Yet, auto giants are persistent to steal a slice of Ford's market.

Based on the reported sales of automakers, market is moving away from trucks and sport utility vehicles. Additionally, the current market figures are in favor of Toyota and Chevy vehicles. To thwart this apparent shift, Ford intends to bank on 'Bold Moves'.

To defend its reign in the pickup truck segment, Ford sets forth Episode 17 of its 'Bold Moves' series. The latter is designed to fight the challenges of rival trucks so that Ford will stay as the 'King of the Hill'. The automaker will be utilizing powered including clean-burning fuel injected diesel engines.

Ford F-Series pickup trucks are sold for over 5 decades now. The most popular among the variants is F-150. It is the world's best-selling vehicle for 23 years. Moreover, it is the best-selling car in America for 28 years now and Ford is still counting. Nonetheless, how soon will victory linger?

"The documentary will present a picture of a company that is committed to revitalization through our people, products, improved quality and costs, and a laser-sharp focus on the customer," said Mark Fields, Ford's President of the Americas. "Each episode will provide evidence that it's not business as usual at the Ford Motor Company and that 'Change or Die' is not a sound bite. It's the way we're approaching our future."

Mary Lou Quesnell, director, Ford Brand DNA added, "Over time, the body of work we are creating will tell a compelling story about bold products, bold leadership and Ford's customer focus. We will provide both sides of the conversation and let America watch Ford's turnaround as it happens."

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