Pontiac - New Car Culture in Second Life

By: Joe Ratzkin


Pontiac's latest goal is to gather vehicle aficionados and to create a brand new car culture in the industry. Along with its renaissance is the hope that people would love its new set of cars. In this regard, Pontiac has bought an island in the online world.

The automaker will set up Motorati Island in the later part of November. Said island a 96-acre section in Second Life. AdWeek via MarketingVox reported this information. Basically, the concept for its renaissance is simple. It covers selling virtual versions of its Solstice GXP, staging car races, and hosting virtual concerts in its Garage music stage.

"What we're trying to do is go far beyond a press release saying we're on Second Life," says Tor Myhren, executive creative director at Leo Burnett in Detroit, Pontiac's ad agency. "We want to connect with the people there. Pontiac's intent is to give the Second Life community a sense of involvement and ownership in the creation of Motorati Island."

Pontiac intends to request the demographics in Second Life to give proposals for how they are supposed to create a 'car culture' on said island. Pontiac also intends to create a culture of car lovers on the island itself. Moreover, it aims to be known as the forerunner of said movement.

The designed proposal of the automaker will be submitted next month in Second Life. Nonetheless, said proposal can be accessed at MotoratiLife.com.

Another move towards the goal is the release of groundbreaking vehicles. These vehicles are the result of a meticulous study, design and testing of by the automakers pool of expert designers and engineers.

It is known that Pontiac, among the brand lineup of General Motors, features sporting performance and free-spirited vehicles with that air of youthful driving at competent price. , for instance, are designed to deliver superb durability to cater to the needs of modern day driving. Successful releases of the carmaker include Pontiac Solstice roadster and G6. Moreover, the success of said models is further linked to GM's program that resulted to the declining of vehicle prices. Nowadays, Pontiac's mighty rivals include Honda Accord and Nissan Altima.

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