Convertible Hardtop Paranoia Stays

By: Kevin Anderson


Volvo, one of the leaders in retractable hardtop, is maintaining its standing as it paved way for the comeback of its C70. Volvo C70 started out as a coupe and had been developed by Volvo design team led by Fedde Talsma to combine coupe and convertible. Consequently, C70 means two cars in one.

The design team of Volvo worked on the new C70 to create a sporty coupe that can be transformed into a striking convertible. The idea on the outset is to make a car that will look at its best with or without a top. The latest generation of C70 convertibles uses retractable hardtop instead of soft hood. Said retractable hardtop has a maximum operation limit of 30 seconds. To give nothing but the best retractable hardtop, the task was entrusted to Pininfarina, an Italian master coachbuilder. The aftermath was the masterpiece of Volvo called C70 convertible.

The first generation of C70 convertible was launched in the year 1977. Nonetheless, the production of said model was discontinued in the year 2005. During that year, Volvo has sold 8,000 units of said models making it the best year in terms of sales for said model. From 1997 to 2005, 50,000 C70 units were sold by Volvo.

The latest C70 convertible is lower and shorter than its previous counterpart. Nonetheless, it has incorporated new to enhance the impression of dynamism. Its shoulder line was enhanced, corners were rounded and rear seats protective band reinforced to augment its human touch safeguard. Further, Vulcaflex, combined with soft leather and textile, was used to create stimulating C70 upholstery. The interior design of C70 also made use of innovative and modern features inspired by Scandinavian tradition.

Nowadays, the expectation given to C70 convertible is to double its sales record in the past. The estimated annual sales target of new C70 convertible is 16,000 cars. With this figure, 50 percent is expected to come from the US market, 30 percent from UK and Germany and the remaining 20 percent from other markets around the globe.

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