Chevrolet cars from General Motors has been in India for only five years, but the company already feels a great bonding and has merged well with the with Indian business.
GM's presence in India can easily be described as fantastic. Chevrolet entered India in 2003 and these five years has given them a great success with all their models. Chevrolet celebrated its 5th anniversary celebration presided by President and Managing Director of General Motors Mr Karl Slym and popular actor and brand ambassador of the car Saif Ali Khan.
Since its introduction to India, GM has offered one Chevrolet car every year. Their model bunch includes the Chevrolet Optra introduced in July 2003, Tavera in May 2004, Aveo and Optra SRV in 2006 and Aveo-U-VA in December 2006. It launched Spark in 2007 and Captiva in 2008. The Chevy products have the widest range of prices. General Motors has set also up a facility in Halol Gujarat and the second plant in Talegaon near Pune, which will start its operations soon. Both these facilities have been built to international standards.
Chevrolet models have quickly become one of the most admired and preferred car brands in India. They have met customer demand for performance, attractiveness and quality, which has been supplemented with quality after sale services.
As part of the celebration the company has announced the cashless ownership offer, which is the first in Indian industry.
On purchase of a Chevrolet product under the cashless ownership offer - will give you a zero ownership offer that take care of the labour costs, parts of all services, maintenance and running repairs for a period of 3 years or 45,000 kms whichever is first. This unique offer allows the consumer to use the car for a period of three years free of cost.
This offer gives customers a hassle free ownership experience and also improves the used car value of Chevrolet brand of vehicles.
In the five year calendar of GM, 2007 stands tallest as the company recorded annual growth of 74 % with sales of 60,032 cars. This is several time above the average growth rate of 14 % per year. Encouraged by its splendid performance, General Motors India plans to increase number of dealerships outlets to 125 and support it with 135 service outlets from 108 outlets and 113 service outlets.
