Honda Tops J.d. Power and Associates Customer Satisfaction

By: Ally Wahlberg

Honda's four models has obtained top rankings for their individual segments in the recent annual J.D. Power and Associates customer satisfaction survey of US drivers which was released Thursday.

According to the survey results Honda the maker of top-of-the-line was able to obtain more top rankings in more segments than any other automaker included in the survey.

Honda's newly redesigned CR-V small crossover sport utility vehicle, the Ridgeline truck and Odyssey minivan all topped their segments, and the subcompact Fit has tied with that of Toyota Motor Corp.'s Yaris in a top spot.

Mercedes-Benz and BMW AG each had three models topping the premium segments. Mercedes-Benz topped the midsize E-Class car and large S-Class car while it's GL-class has tied with General Motors Corp.'s Cadillac Escalade EXT in a top spot in a segment that includes large luxury SUVs and crossovers. On the other hand BMW's 3 Series and 6 Series cars together with its X5 midsize crossover SUV were able to obtain top rankings.

Meanwhile General Motors Corp., Ford Motor Co., and Volkswagen AG had each two vehicles occupying top rankings which were divided into 19 segments.

Porsche AG got the highest-ranking nameplate for the third consecutive year while Toyota's Scion got the most improved nameplate. BMW obtain the No.2 nameplate followed by DaimlerChrysler AG's Mercedes-Benz, Ford's Jaguar, and finally Toyota's Lexus.

This year's J.D. Power and Associates customer satisfaction survey which is on twelfth year by the way measures owner's delight with the design, content, layout, and performance of their new vehicles. J.D. Power said that the survey also focused on the first 90 days of vehicle ownership.

The California-based survey firm also said that the 2007 Automotive Performance, Execution, and Layout Study is based on the responses gathered via mail between February and May gathered from more than 91,000 people who bought or leased brand new 2007 model-year vehicles.

About J.D. Power and Associates

J.D. Power and Associates is a global marketing information services firm established by James David Power III in the year 1968. The firm conducts independent and impartial surveys on customer satisfaction, product quality, and buyer behavior for various industries ranging from cars to restaurants.

The firm is also renowned for its customer satisfaction research on new car quality and long-term dependability. Its services include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. J.D. Power and Associates was ISO 9001 certified in the year 2002. The company is a business unit of the Information and Media Group of McGraw-Hill who purchased it from James David Power III in 2005.

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