Volvo Expects Sales to Double in China

By: Glady Reign

In 2006, Volvo Cars did particularly well in the China auto market with sales volumes burgeoning to more than 7,000 units. "We almost doubled our sales volume in 2006, and our aim is to do the same again in 2007," said Fredrik Arp, the President and CEO of the Volvo Car Corporation.

"To us, China is the most exciting car market in the world. It is a vital part of our growth plans, and we believe that in the next five to ten years China will move up to second place in Volvo Cars' sales chart," said Arp. "It's a great honor to host President Hu Jintao during his visit to Sweden and Volvo. This will give us an excellent opportunity to inform him about our cars and our plans on how to strengthen our presence in the Chinese market."

Part of the Swedish automaker plan is to build the Volvo S40 in China. Volvo has taken one great leap toward the direction by starting production of the S40 at the Changan Ford Mazda's factory in Chongqing. In the middle of July last year and by the end of 2006, the first S40s rolled off the production line. About 4,000 S40s had been produced in Chongqing and all of them are sold in China.

This year, the automaker is targeting for an annual local production volume of about 8,000 units. "The launch of the Volvo S40 produced in China has been successful, both from an industrial point of view as well as from a commercial angle. After working with Changan Ford Mazda for almost two years, we have ensured that their factory, through cooperation with our own experts, meets our high demands regarding Volvo quality. A Volvo must be a Volvo car in all aspects, no matter where it is produced," stressed Arp.

In the previous years, Volvo has increased the presence of its product lines. Like a car with , the automaker took advantage of a fresh and free-spited air of competition. The S80 sedan and the XC90 SUV are the two crucial vehicles in China. In the previous year, they accounted for more than half the total sales volume of the automaker. Additionally, their new versions have made them even more striking.

The S80, a midsize luxury executive car, was introduced in 1999 as a replacement for the 960/S90 sedan in the car maker's line up. The latest version of the car offers true Scandinavian luxury plus other outstanding features to wow more purchasers. It combines a stylish design, luxurious ergonomics and state-of-the-art technology in a catchy, clever and safe car.

The Volvo XC90, meanwhile, was first shown in China at Shanghai Motor Show earlier this year. The refined vehicle has also moves Volvo upward in the premium segment. In order to make this flourishing model even more attractive, the sensation of luxurious passenger car comfort has been enhanced further still. "Being able to offer both models with a V8 engine gives us a much better position in our quest for the most discerning car buyers," said Arp.

The new C30 will be launched to the Chinese market in the second half of this year. It is designed to lure new and younger drivers with modern needs. Arp noted, "Both the sporty C30 and the C70, with its exciting looks and spectacular three-piece hardtop, will be great image drivers for us in China this year."

Currently, the Swedish automakers' 50 dealers in China are upgrading to expand business in their areas. Over the past twelve months, 20 new or revamped Volvo showrooms were opened. "The expansion in China will continue and further 20 new dealerships will follow shortly," noted Arp.

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