Volvo Cars Posted Decreased U.s. April Sales

By: Glady Reign


With April 2007 already in the books, Volvo Cars of North America reported their sales for the past month. Reflecting the reduced sales of its parent Ford Motor Company, Volvo announced that they have suffered a 16.5 percent sales decrease in the United States and Puerto Rico.

Year to date sale is also down by 8 percent compared to the first four months of the past year. Last month, Volvo sold 8,139 vehicles, and that number is lower than the 9,749 vehicles they have sold last year for the same month. This brings the year to date sale of Volvo Cars in the United States and Puerto Rico combined to 35,092 vehicles. Last year, for the first four months, Volvo has already sold 38,200 vehicles.

Of the eight models in Volvo's lineup in the region, the XC90 remains as the best seller. In April, Volvo sold 2,169 units of the XC90. Although it ranks as the best selling model Volvo, it also suffered from decreased sales for the past month. Last year for the same month Volvo has sold 2,582 units of the XC90. That shows a 16 percent decrease in the sales of the award winning model. Year to date sale for the midsize luxury crossover SUV of Scandinavian descent reaches 10,288 units - a decrease of 7.7 percent as compared to the 11,150 XC90 units that Volvo sold for the first four months of 2006.

Next to the XC90 in terms of April sales is the S40 with sales of 1,738 units last month. While being the second best selling Volvo, the S40 also showed reduced sales in the United States and Puerto Rico. Last year during the month of April, Volvo sold 2,109 units of the S40 reflecting a 17.6 percent sales decrease for this year's April. Year to date sale is also lowered by 10.4 percent. For the first four months of this year, Volvo has sold 7,431 units of the S40. All year though, sales for the S40 already reached 8,290 units after the first four months of the year.

Another model which has seen demand decrease for the past month is the S60. The said model posted the third highest decrease in terms of sale last month. Sales of the Volvo S60 reached up 1,504 units but that amount is still 20.5 percent lower than the 1,892 S60 units that Volvo sold in April of 2006. Year to date sale for the S60 also showed a dismal 28 percent decrease compared to last year's first four months. This year, there are already 5,882 new S60s sold but that is still a far cry from the 8,170 S60s sold for the first fur months of the past year.

Of all the models in Volvo's lineup, the V70 posted the highest sales reduction at 46.1 percent. Last year's April sales for the V70 reached only 464 units and this year it only reached 250 units. Year to date sales is also affected with its 37.6 percent slide.

Of the eight models in Volvo's lineup in the United States, only two posted increased sales for the past month - the C70 and the S80. Last month, sales for the C70 reached 477 units - a 9.7 percent increase over April 2006's 435 units. Year to date sale for the Volvo C70 also showed good promise of a better future for the Ford-owned Swedish brand. Last year, during the first four months, Volvo only sold 520 units of the C70 while this year, year to date sale already reached 1,488 units, an increase of 186.2 percent.

Another model showing increased sale is the S80. From last year's 922 units sold for the month of April, Volvo reported that they have sold 990 units of the said model last month by showing an increase of 7.4 percent. Year to date sale is also increased by 55.2 percent. For the first four months of 2006, Volvo only sold 2,637 units of the S80 while this year, they have already delivered 4,093 units for the first four months.

The complete lineup of Volvo in the United States is composed of the following: the S40, V50, S60, V70, C70, S80, XC70 and the XC90. All of these are known for their long list of safety features and reliable components such as the and other quality parts.

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