Volvo Expanding Its Wagon Lines of Vehicles

By: Glady Reign

It is expected that with the early arrival of the XC60 crossover, Volvo will have five wagons or crossovers. And the good news is that it's only the beginning.

Volvo is presently examining the possibility of moving both upscale and down market from existing lineup of the V50, V70, XC90 and XC60 company executives said in an interview at the recent Detroit Auto Show.

According to Steven Armstrong, Volvo Car Corporation COO, "Volvo is well-known for its versatility. We were producing crossovers before the term was even invented. There are still plenty of opportunities to fill in gaps with new things."

Volvo has created a conceptual luxury wagon which they call the Versatility Concept Car. They have previously introduced this concept wagon at the 2003 Geneva Auto Show and will be renamed V90 once it is produced. The luxury wagon concept just like any concept vehicle is loaded with only the best auto parts imaginable even the loaded on it are made extra special.

Volvo is also studying the possibility of producing smaller crossovers much smaller in size than the XC60 said Lex Kerssemakers, Volvo Car Senior Vice President of brand business and product strategy.

The XC60 is about the same size as the BMW X3 or Acura RDX and rides on Ford Motor Corporation's EUCD platform which also produces the S80 flagship sedan. But so far it is only the V50 that is considered to be the only people hauler that rides on Ford's C1 platform. According to Armstrong such a vehicle would be a logical move for people who entered the Volvo brand with the C30 hatchback or S40 sedan.

And as for the V90, Kerssemakers said that it is "high on my wish list, but we have to be realistic. There's a limit to what a small organization can do." If there's one segment that Volvo will not venture in it's the minivans segment. Kerssemakers said, "The XC90 is our seven-seat interpretation. We're happy with it. Our customers are happy with it."

One of the factors that is holding back Volvo from venturing in the minivans segment is its lack of engineering resources. Kerssemakers said that Volvo needs to ensure that its current lineup is profitable before it can try to expand into new arenas. He also added, "All those variants cost a lot of money. But it is easier to cancel or reduce volumes of a vehicle than to suddenly have to play catch-up."

Volvo accounted nearly half of its US sales in 2006 on its wagons and crossovers lines.

&bullV50- 4,138
&bullV70- 5,602
&bullXC70- 13,132
&bullXC90- 33,200

Total is 56,072 or $115,807 of sales.


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