What Happens When the World Clamors for More Volvo Xc90s

By: Kevin Anderson

When Volvo Cars sent out its share of top vehicles that offered much safety, the world went for them. When the company sent out the quality and other Volvo parts, the industry was more than grateful. But when Volvo Cars ushered in their Volvo XC90 vehicle, the world was astounded and made a huge rush to own one of these.

There would not have been such a huge commotion if the company had been able to supply the market with sporty vehicles like the Volvo XC90. But this SUV was the very first of its kind in the Volvo range that took the fancy of those Volvo lovers who were sporty drivers as well. With that, the sales surged and more people were clamoring for the Volvo XC90.

What does Volvo do when the automobile industry is asking for more Volvo XC90s? Well, what the company does is to expand its range by adding in variety which comes in the form of the new Volvo XC90 V8 sport. After all, the company does say that this one has got an even more dynamic chassis setting. Its appearance is unique and catching. The interior has been upgraded. Plus, the suspension is sport tuned so as to give its driver that sporty feel.

Susanna Johnsson is Volvo Cars Corporation's product manager for its special vehicles department. And she has got something to say about the new Volvo XC90 V8 sport: "We have had numerous requests for a sportier XC90. They are from customers who appreciate the versatility and comfort of an SUV but who also want a bit more driving pleasure. We have developed the Volvo XC90 V8 Sport especially for them, with a dynamic sport chassis, stiffer anti-roll bars, firmer shock absorbers, a sport-tuned speed-dependent steering system, and larger, 19 inch wheels."

However, that is not only where the fun can be found. You see, the company's president and CEO for their North American arm, Anne Belec, also wanted to add something more. She said, "Pricing and positioning in this extremely competitive segment are integral to success. Volvo redefined the SUV segment with the introduction of the XC90, and we have continued to refine the process."

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