Volvo Boosts Urban Driving Performance With C30

By: Kenneth Mckinley


Accelerating careers, complex lifestyle and demanding needs are the characteristics of living an urban life. The demands are glaring even in the driving multitude. Hence, to address the growing demands in modern urban driving Volvo came up with C30. It is set to deliver a youthful, dynamic and trendy look and performance.

Fredrik Arp, President and CEO of Volvo Cars noted, "We know there are large numbers of fairly young, successful people who are attracted by our brand, but who still cannot find a model in our range that exactly matches their taste and lifestyle. The Volvo C30 Design Concept was developed precisely for this group." Arp added, "The Volvo C30 plays an important role in the hunt for sales growth to 600,000 cars a year. It is vital that we broaden our model range so that customers with an active urban lifestyle can choose a Volvo with the right appeal as early as possible."

In addition, HÃ?kan Abrahamsson, the C30 Project Director noted, "Sporty driving characteristics are a must to attract this customer category. A car that radiates muscular agility has to live up to its appearance once you slip behind the steering wheel."

Volvo has focused on boosting the hectic lifestyles of young urbanites. Abrahamsson further explains, "These customers move in a fast pace between home, work, meetings, the gym and their favorite restaurants and nightclubs in town. Many of them describe their ideal car as a runabout - a nimble car to get them where they want to go. They focus on attractive design and entertaining driving properties and rarely go more than two people in the car."

Volvo C30 has a bulky dose of sporty and compact muscles to complement its purpose. Quality where also used to augment the performance of the car. C30 is a two-door, four-seater with a glass tailgate car. Some of the Volvo P1800 parts were also incorporated in it. These include the ES-inspired nimble glass tailgate. Aside from that it also uses the latest breakthrough in vehicle audio presentation - the Premium Sound system from Dolby® Pro Logic II.

Volvo C30 will be launched in Paris motor show this month. Said car will also be introduced throughout the world beginning at the end of this year.

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