Will the Partnership Between Pontiac and Bmw Prosper?

By: Joe Ratzkin


Pontiac, which has been introduced as the 'companion' marque to GM's Oakland Motor Car line by General Motors in the year 1926, has been the subject of recent speculation in the automotive industry. The speculation involves the issue of probable partnership between Pontiac and BMW. The hype was intensified by General Motors czar, Bob Lutz when he said that he wants to make Pontiac the "American BMW".

Pontiac is a mid-level brand in the GM lineup. It features sporty and youthful vehicles with high-performance that are sold at reasonable prices. The pioneer General Motors Pontiac was the six cylinder model which was not designed to compete with four cylinder models.

BMW, on the other hand, is a renowned automaker. It has more than 10 years experience in manufacturing Z3 and Z4. Its name has already gained not only fame but reputation in vehicle manufacturing. Some critics are having qualms about the partnership issue because they are thinking that BMW will not allow such thing.

With the announcement of Lutz of his desire to combine Pontiac and BMW capabilities, the automobile fanatics expressed mixed reaction. Some consider the idea laughable in the light of the company's recent lineup. On the other side of it, some are looking forward for the accomplishment of said endeavor.

Auto Bild, a German car magazine has also publicized its speculation about a down-market Z-car to slot just below the Z4, where the original 4-cylinder Z3 was just a tad larger than the MX-5 Miata, the next-generation Z4 moved up significantly in size and price.

The partnership of the two automakers may be impossible to some but there is still a great possibility for it. Mazda MX-5 Miata. Saturn Sky and Pontiac Solstice are intriguing vehicles. Their sales percentage is constantly growing. Nonetheless, if the partnership of the two automakers prospers, the query that must be contemplated is whether people would actually shop.

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