Everyone who has ever walked through an open house knows that having a clean house is extremely important if you want to make the sale. But is it everything? The simple answer is no. There is much more involved in getting your home ready for a successful sale, than simply cleaning it. The unfortunate fact is that far too many sellers fail to realize this right away.
I don’t want to understate the importance of a clean and shiny house, because obviously a dirty house with cob webs in the corners and toothpaste residue in the sinks is not going to appeal to buyers. However, cleaning your house should be the bare minimum that you do to get it ready for sale.
Once you are finished scrubbing and polishing, it’s time to go beyond the gleam. A shiny clean space – while it looks nice – is not enough to sell your property. That’s where home staging comes in. At Simple Appeal (www.simpleappeal.com) we take your house from nice to sensational by using simple staging techniques that appeal to a buyer on an emotional level. A clean and shiny house will appeal to a buyer on a logical level. They may think, “Wow this is a really nicely kept house.” But you want more than that. With a little strategic home staging, you will have buyers envisioning their child’s next birthday party in the kitchen, Christmas dinner in the dining room and a family barbeque in the back yard.
Appealing to a buyer on an emotional level, so that they can picture themselves in your home, living their life – is what will sell your home. At Simple Appeal, we help you go beyond the surface by creating Pockets of Emotion that keep a buyer thinking of your home long after they leave it. Instead of thinking of your home as one of the dozens of clean homes they saw that day, they will remember it as the house that they could picture themselves living in.
