Making Money From Property The Easy Way

By: James Woolley

A lot of prospective property investors try and make their fortunes by buying cheap properties through an auction or an estate agent, and then selling them on in a few years time for a profit, possibly renting them out in the meantime. This is a pretty sound plan but there is a much easier and quicker way of making money from property.

The secret is to find distressed sellers. Distressed sellers are basically people who really need to sell their home, and they need to do it quickly, so going through an estate agent is not really an option. Examples include people who have recently divorced and people looking to emigrate abroad.

You need to find these people and encourage them to come to you so you can buy their property from them quickly and easily, and at a reasonable price. This is the key point. Because you are offering to buy their property for cash and have everything in place to make the transaction go through quickly, you can negotiate a very reasonable price in exchange, so both parties benefit.

As a result, you can often negotiate a price 20-30% below the true market value in some cases, and can get yourself a real bargain. So you therefore have a property that you could place on the market straight away with an estate agent for it's true value, resulting in an instant profit. Alternatively you could rent it out and make a substantial profit when you come to sell it in the future (depending on the overall property market of course).

So what is the secret to getting these desperate sellers to come to you?

Well the main way is to advertise your services, so you could advertise online on classified ads sites for your area, for example, or you could take out an advert in your local newspaper, or you could deliver leaflets to people in your local area. Whichever method you choose, the point is that you want to let people know that you can buy property for cash, and can help people who need to sell their home in a hurry.

So in order for you to be successful in this business, you need to have a fair amount of money to invest and have the capability of getting a quick mortgage. You also need to have a reliable legal team in place to make transactions go through fairly quickly.

If you can meet those requirements then your success or failure lies primarily in your advertising. If you can manage to get your message out there and attract a steady stream of new sellers, even if it's just 1 or 2 a year, then you can do very well in this line of business.

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