Real Estate Marketing and Social Media

By: Craig Berger

Less than a decade ago, the most popular way to search for houses on the market was through classified ads in the newspaper. Now that the popular search medium has changed over to the Internet, real estate professionals need to relearn marketing methods that will increase their sales. The best way to reach a large audience looking for real estate is through interactive and social media.

How Technology Can Influence Your Real Estate Marketing

Nowadays, when people want to find out information, they turn to the Internet to search for it. Potential clients are out there, but you need to figure out how to draw them in to your website.

Firstly, you need to update your website, since you may have outdated information. This not only adds to your professionalism, but it also keeps you from presenting false information regarding houses on the market. Once you have a site up and running, start researching and educating yourself on ways to market your products on the Internet through social media.

Interactive And Social Media In Real Estate Marketing

Social media refers to profiles, social networks like MySpace and Facebook, wikis and other ways to connect to people via the Internet.

In terms of marketing, you need to determine the kind of clients you deal with. What kind of consumers will be interested in buying the property? An apartment in a hip area might require a social networking page, or list a suburban home on your website and promote it with a blog or tools that allow visitors to refer it to a friend.

Interactive media is using content such as video, blogs and chatting to network with interested buyers and sellers. Use video instead of still photos so visitors to your web page can get a more complete view of the home. Combining video with textual content like blogging ensures that your site provides valuable real estate information in a creative and easy-to-use way.

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