Top 10 Ways How Realtors Can Market Online

By: Joe McFerrin

It should be understood that appropriate Real Estate Internet Marketing is really about building the right kind of relationships with your customer base so that they will know you, remember you, and then hire you.

The first way Real Estate Internet Marketing can be conducted is for you to create a database about your prospects that is up-to-date, secure from intrusion by malicious third parties, and that you should constantly consult. This means greeting your prospects during their birthdays and on special occasions (like their marriage anniversaries, and the holidays.) Of course this only works if you are truly sincere - there is nothing worse than an agent trying too hard to be likable to his prospects. If you are emailing or calling just to be polite, then be polite but try not to be too impressive for your own good. People dislike phonies.

The second way Real Estate Internet Marketing can be observed is for you to contact prospects about any new homes that you do have to show them and discuss with them.

The third way Real Estate Internet Marketing can be successful is for you to promote interaction with your fellow team members through the organizational intranet or through online forums.

The fourth way Real Estate Internet Marketing is for you to seek out feedback from any prospects that have seen the homes you have in your sales list, and your agents who have done field work and contacted people in this line of work. Feedback is crucial to finding out flaws in the system you have right now.

The fifth way Real Estate Internet Marketing can work is by incorporating all that feedback into your database of prospects. You can now tag who among your prospects is most likely to buy what home on your list. It makes your Real Estate Internet Marketing campaign more effective and you lose less energy and resources (not to mention time) running after prospects who will never buy from you.

The sixth way your Real Estate Internet Marketing campaign may become effective is by offering virtual tours of the homes you have to sell on your website. This allows even buyers who don't like walking around to look at housing options to see what you have to offer.

The seventh way a Real Estate Internet Marketing campaign can be successful is if you try sending brochures and flyers via a targeted mailing effort. Targeted mailing is good for sending the right information to the right buyer and it minimizes wasted resources. You base knowledge of your targeted mailing prospects from your prospects database.

The eighth way Real Estate Internet Marketing may be conducted is by creating online commercials that you can air as part of a Pay-Per-Click campaign. Basically, your Real Estate Internet Marketing commercial airs when someone clicks on your ad on a hosted website.
The ninth way you can make Real Estate Internet Marketing work to your benefit is by actively monitoring your prospect and customer lists. You really have to do your homework this way if you intend to keep track of who is who.

The tenth and final way you can Real Estate Internet Marketing is by pursuing a likely prospect until you can close a sale. This means managing the relationship from start to finish so that you get that vital sale that tells you your Real Estate Internet Marketing campaign is truly effective.

Real Estate
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Real Estate
 



Share this article :
Click to see more related articles