Pick Up the Phone! Money Calling

By: Justin Tracy

Most Realtors don't call their Internet leads, period. Even if they do, most don't ask the right questions or say the right things. The National Association of Realtors states, 'There is a 72% success rate of turning a web lead into a client if live contact is made within the first hour after the lead's visit. After 4 hours, the chance drops to 29%.' The fact that most agents are unaware of this is the leading contributor to agents wasting money on Internet leads that don't seem to 'pan out.' Don't fret, there is a magic cure all for this Internet epidemic. It is called the virtual call center. This article is going to touch on three popular Internet companies that offer calling services to help you get the most out of your leads.

LeadQual - www.leadqual.com
The LeadQual system is a Patent Pending, end-to-end Internet Marketing Solution that increases your ROI by cost effectively generating more visitors to your site and increasing your conversion to closed sales. They do your search engine marketing, lead response and conversion, and reporting to accurately calculate your ROI.

Pros: Live Transfer, Works with any existing website/CRM.
Cons: Expensive
Cost: Flat minimum management fee, plus either a percentage of revenues or other readily measurable metric that fits your business objectives.
Contact: 800-670-3515, sales@leadqual.com

Realty Generator - www.realtygenerator.com
Realty Generator offers the full package, advertising management, website design, CRM, and call center. There call center comes including in the price of the package, nothing in Realty Generator is ala-carte, which is perfect for the person looking for a soup-to-nuts lead generation system. Their call center calls all leads with phone numbers and text messages you instantly with the results.

Pros: Very cheap, Knowledgeable callers
Cons: No live transfer, doesn't work with 3rd party websites.
Cost: Free when buying the Realty Generator suite.
Contact: 888-532-3715, tom@realtygenerator.com

Voice Logic - www.voicelogic.com/live_hot_transfer.html
Live Hot Transfer is a tool to enhance or replace cold calling, since we do the cold calling for you, and pass to you, only those customers that are interested in your product or service. Upon reaching the target recipient, our live phone operators, will read your script, and transfer interested individuals directly to you, or your internal sales team, who are more experienced with closing the deal.

Pros: Live Transfer
Cons: Callers are not real estate trained, they just read your script.
Cost: Medium
Contact: 1-866-611-7667, sales@voicelogic.com

I have to admit I too dislike anything remotely resembling cold-calling. So unless you are confident you have the cold-call gene, you should probably leave this up to a professional. As always, good luck out there.

Justin Tracy
Marketing Director
RET Certified
info@retcertified.com
www.retcertified.com

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