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Authors; Bobette Kyle

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Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://WebSiteMarketingPlan.com.Copyright 2003 Bobette Kyle. All rights reserved.

Author Specialises in Articles on : Excellent Customer Service & Business and Finance
SD Editorial & Article Directory by Bobette Kyle, Bob9
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The Big Picture: 5 Questions That Can Boost Your Business
As business managers, entrepreneurs, and Webmasters, we strive for unobtainable perfection. Why do I say unobtainable? Because when we focus on perfection in one area, we forego attention elsewhere. ......
Similar Editorial : The Picture of In by JoannC. | Source : Savings for Retirement

Guest Articles: Good For Some, Bad For Others
A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the ac......
Similar Editorial : Your Wedding Guest List by George Meszaros. | Source : Internet Marketing Online

Guide To A Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning. Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose......
Similar Editorial : Profitable And Life by . | Source : Internet Marketing Online

Todays Definition Of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers. Many see marketing ......
Similar Editorial : Todays Rant by Shrawan. | Source : Affiliate Marketing Network

How To Get Started On Your Marketing Plan
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business an......
Similar Editorial : Getting Started by Sue and Chuck DeFiore. | Source : Learn Affiliate Marketing

5 Ways To Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even k......
Similar Editorial : Encourage Personality Testing by Kate Hufstetler. | Source : A Marketing Approach

Marketing Objectives For Your Web Site
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big pict......
Similar Editorial : Marketing Your Web Site by Lynn Holter. | Source : Products to Sell Online

Hosting Options For An Ecommerce Web Site
Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages. Storefronts If you h......
Similar Editorial : Web Hosting Site Reviews by James Brown. | Source : Increase Online Sales

7 Questions To Ask A Potential Internet Merchant Account Provider
Recently, I went looking for an Internet Merchant Account. My mission was two-fold: 1. Open an account for myself and 2. Research options for my new ecommerce information site Take-Payments-Online.......
Similar Editorial : Choosing a Merchant Account by Michael Zittel. | Source : Internet Auctions

Reach Web Site Goals By Understanding The Customer Decision Making Process (Part 1 Of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose......
Similar Editorial : Understanding Customer Loyalty by infocus. | Source : Internet Auctions

Reach Your Web Site Goals By Attracting The Right Visitors (Part 2 Of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. In Part 1 (http://w......
Similar Editorial : Attracting the Right Tenant by Michael Peterson. | Source : Affiliate Program



Resume For Customer Service
And above all - never argue with a customer!These are just a few examples of things that can create a negative view in clients minds. Make sure you avoid them!...
Similar Editorial : Attracting the Right Tenant by Michael Peterson. | Source : What Is Customer Service

What Is A Marketing Plan
So, in all the hustle and bustle of everyday business activities, dont forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!...
Similar Editorial : What Is A Business Plan by Michael Laleye. | Source : online marketing objectives

3 Ways To Add Customer Interaction Into The Marketing Plan
No matter what your size 1 reaching your fans, 2 involving them with your product and 3 encouraging interaction can build profit and brand equity...
Similar Editorial : What Is A Business Plan by Michael Laleye. | Source : Guide To Marketing Pg. 219

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