Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works with authors, speakers and information marketers to manufacture and distribute their information products. For more information go to http://www.SpeakerFulfillmentServices.com.
What Is Advertising - And What Does It Mean On The Internet? Today’s Quick Tip answers the question “What is advertising?”“Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sales.” - Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue of Copywriting Classics Quick Tips focuses on the late,...... Similar Editorial : The Truth in Advertising by Jane Jarvis. | Source : Computer Science Graduates
