Carolyn Moncel

Promoting Your Business On Cable Access TV
"Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part of my communications strategy. Unfor......
Similar Editorial : Promoting Your by Michael Mould. | Source : Marketing Ideas

Underestimating The Power Of In-house PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners.......
Similar Editorial : The Power of Ice by Louise Roach. | Source : Product Marketing

What To Say When The Media Calls
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, w......
Similar Editorial : Media Kit by Catherine Franz. | Source : Product Marketing

Honesty Is The Best Policy -- Especially When It Comes To Dealing With The Press
As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the busin......
Similar Editorial : Hype and Honesty by elias. | Source : Product Marketing Plan

Writing Suitable Copy For The Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-lev......
Similar Editorial : Copy Writing by Paul Hooper-kelly. | Source : Product and Marketing

Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she......
Similar Editorial : Press Release by Emma okafor. | Source : Integrated Marketing Approach

Are There Secrets To Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or p......
Similar Editorial : Weight Gaining by Armen Hareyan. | Source : Integrated Marketing Approach

What You Know Can Work Just As Well As Who You Know
We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media rel......
Similar Editorial : Work Is A Four by Eileen McDargh, CSP, CPAE. | Source : A Marketing Approach

Its The Little Details That Can Make Or Break A News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-bu......
Similar Editorial : Make or Break Factors by Danny Tangredi. | Source : A Marketing Approach

Authors; Carolyn Moncel