How To Increase Your Copywriting Success Take a look at your prospecting list, if you have one. Where did all those names come from? Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good leads.Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?When you consider that the single...... Similar Editorial : Copywriting Is Not One by Karon Thackston. | Source : Copy Write
Where To Find The Best Copywriting Clients In my life, I've had two freelance careers, one that limped along miserably for a number of years, and one that took off like a rocket after only three months of marketing. What happened in between was eight year of excitement, growth and misery at a high-powered direct response agency, and a life-changing event at a hospital from overwork. What I'll always be thankful for, however, is that I...... Similar Editorial : Get More Clients Now by Kimberly Stevens. | Source : Copy Write
One Of The Fastest Ways To Gain New Copywriting Clients Yes, it's cold calling! As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can shave months off your start-up marketing efforts.When I first began freelancing, I combined direct mail with follow-up phone calls, so I wasn't "hard core" cold calling. But even then I remember...... Similar Editorial : The Fastest U by Scott Bianchi. | Source : Advertising Copywriter
Ways To Market Your Copywriting Services I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking!In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads they need for financial and professional success.However, as one of my previous students recently...... Similar Editorial : Copywriting Is Not One by Karon Thackston. | Source : Advertising Copywriter
Transition Into Copywriting By Moonlighting There's a lot of overtly self-serving marketing taking place in the "new copywriter's space" of the Internet, and I don't want to add to that. So permit me to give you my very considered perspective on the question "Can I transition into copywriting by moonlighting?"I'm happy to report that the answer to that question is "yes"...but with caveats.Many people who want to transition into copywriting...... Similar Editorial : Lessons in Transition by Sam Vaknin, Ph.D.. | Source : Advertising Copywriter
What To Not Name Your Freelance Copywriting Business Many years ago when I first began freelancing, I struggled over what to name my copywriting business. The first name for my one-man shop was Chris Marlow and Associates. Although there were no associates, I imagined it made me look bigger.Years later when I thought I was much smarter, I changed the name to Ad Copy, Inc. It didn't get me any more business than Chris Marlow and Associates. And it...... Similar Editorial : Freelance Copywriting Jobs by Ronald Piper. | Source : Advertising Copywriter
Non-Profit Niche For Copywriting Since 2003 I've helped many new copywriters select the niche that's right for them, and those niches have been strong and varied.Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom. In addition to the more obvious markets I have copywriters specializing in the human potential industry, the...... Source : Advertising Copywriter
Select The Right Niche Market For You In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketing communications) departments, and publishers, to name a few.But today, work opportunities for copywriters have expanded greatly. That's because clients became tired of unaccountable general...... Similar Editorial : Whats Your NICHE market by Gillian Tarawhiti. | Source : Advertising Copywriter
Find Out Where The High-Paying Freelance Copywriting Jobs Are Where The Money Is: For freelancers who are primarily interested in earning a very high income, it's smart to look to industries that mail very large quantities. Industries that mail very large quantities can do so only if they have a very large pool of buyers. And consumers are a very large market, especially when it comes to certain widely used products such as face cream, vitamins, and...... Similar Editorial : How High by Rick Trojan. | Source : Advertising Copywriter
How To Build Your First Copywriting Portfolio Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said "getting started!" So that's what I'll show you how to do here.It's the old "What comes first? The chicken or the egg?", applied to a new career in copywriting. One of the major hurdles faced by new copywriters is the book, or portfolio. Or more specifically, the fact that...... Similar Editorial : Timing Your Portfolio by kwardlaw. | Source : Advertising Copywriter
Create Winning Concepts In Copywriting It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you're writing for a new client who's in an industry you know nothing about. Perhaps you've been asked to come up with some very high level concepts. Or maybe you're getting paid partly based on response...... Similar Editorial : Parenting Concepts by Carl DiNello. | Source : American Copywriter
How To Get B2B Clients: A Primer For Copywriters In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.)In my experience, B2B companies tend be more "corporate" and less entrepreneurial in their thinking and...... Similar Editorial : Get More Clients Now by Kimberly Stevens. | Source : American Copywriter
Copywriter: Assemble & Present A Winning Portfolio Every new copywriter starts with a "lightweight" portfolio, but there are ways to build it quickly. My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now defunct) Oregon Direct Marketing Association. This not only gave me samples for my portfolio, but it got my name in front of the membership and led to...... Similar Editorial : Becoming A Copywriter by Kevin Browne. | Source : American Copywriter
The Biggest Lie Potential Clients Will Tell A Copywriter "Come down on price on this one and there'll be more work to come."This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.Either way it doesn't matter to the copywriter because both circumstances ask the copywriter to sacrifice his or her income on the promise of more work.Unfortunately, "more work" rarely materializes. In my...... Similar Editorial : Becoming A Copywriter by Kevin Browne. | Source : American Copywriter
Bounce Back From Messy Direct Marketing Campaign Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. "How do you bounce back in your freelance business after a client royally screws up a DM campaign?"The short answer is that no copywriter wins all the time. The law of averages in the business of marketing won't support it.Many factors must combine properly to make a winning campaign, and the...... Similar Editorial : Florida Will Bounce Back by Marci McFarland. | Source : American Copywriter
Halo 3 How To Get 50 Youre better off to say no, and spend your time marketing yourself to find a better client. Getting payment up front is an effective screen, and evidence that you are a professional... Similar Editorial : Halo 3 How To Get 50 by Chris Marlow. | Source : review writing skills
