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Secret To Starting A Buy Here Pay Here Program. When people want to compliment a successful dealer principal, they will often say he "has a lot of ambition." The comedy surrounding that statement is the fact that ambition is as commonplace as fast food. I have met very few people that don't have some level of ambition and as such I don't believe it is a key element for a dealership's success.From experience, the key element for success is...... Similar Editorial : Starting Your At by Peter Drew. | Source : Entrepreneur Guide