Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco's skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and RefreshWeb, a national B2B web marketing agency, John has an entrepreneurial gene, a creative bent and a passion for challenging projects.
Customer Search Terms The Relentless Art and Sweet Science of Keyword SelectionOptimizing a website means deciding what keyword phrases (KPs) you want to compete on and then weaving those keyword phrases into the copy and metatags of your website's critical pages. A search engine, like Google, will compare the keyword phrase of the searcher with the content of gazillions of web pages, find the pages that have the most...... Similar Editorial : Glossary Of Terms by Instrom Ltd. | Source : Computer Supplies
Search Terms Customers Use "Top-down" marketing was dying a slow, unattractive death, even before the Web took over the world. The advertising dollars, creativity, number of repetitions needed for retention, and everything else needed to launch, maintain, and build a brand were increasing every year, along with the odds against success.Enter the Web, where everybody could find everything and talk about it to everybody else...... Similar Editorial : Courting Customers by Bryan Brandenburg. | Source : Computer Supplies
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