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Authors; Marcia Yudkin

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Marcia Yudkin (marcia@yudkin.com) is the author of 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover and other books on business communication. She mentors business owners through http://www.MarketingForMore.com and mentors organizational marketing managers through http://www.MentorForMarketing.com. Sign up for her free weekly newsletter on creative marketing at http://www.yudkin.com/marksynd.htm.
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Author Specialises in Articles on : Internet Marketing Online & Marketing
Online Guide & Find Articles by Marcia Yudkin, Mar4
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The Anatomy Of Hype
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linki......
Similar Editorial : B Vitamin Hype by Naweko San-Joyz. | Source : Marketing Strategy

Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make......
Source : Product Marketing

The Five Most Commonly Encountered, Off-putting E-commerce Errors
While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby......
Source : Web Business Model

Overcoming Procrastination
What are the reasons that YOU procrastinate? Are you a perfectionist? Do you procrastinate on projects that you dislike? Do you over schedule yourself? Do you have fear of failure? Or maybe fea......
Similar Editorial : Beat The Procrastination Blues by Kathy Gates. | Source : Ego Self

Writer’s Web Resources
The Internet has truly revolutionized the careers of writers worldwide. Now you can work for publishers, corporations and a whole range of other clients on a truly global scale. Whether you are in th......
Similar Editorial : A Writers Inner Battle by Grace V. Planas. | Source : How to Write

The Five Easiest-To-Complete Information Products
Your first time out of the gate, you’re going to be tempted to tackle an information product project that is much too complicated. After all, you know so much and can’t leave out any of the valuable points! Or, you lack confidence that anyone will pay you a dime unless your ebook, book or cour...
Similar Editorial : Easiest Payday Loans by Jonesh Taylor. | Source : Script Writing Advice

10 Smart Moves For Getting Published In Top Magazines
Eager to see your byline in magazines like Smithsonian, National Geographic, Parade or Outside? Here are 10 tips on getting past the threshold of "Maybe" to "Yes" at top magazines.1. Put timing on your side. You can change a perennial story, where there's no special reason ...
Similar Editorial : Fitness Magazines by Jill Smi. | Source : Writing Persuasive Essay

You’re Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on cop...
Similar Editorial : While Youre Waiting by Robert F. Abbott. | Source : Writing Persuasive Essay

What Magazine Editors Value From Freelance Writers
Ask a bunch of aspiring magazine writers what editors are looking for when they read article queries and I'll bet most of them answer, "good article ideas."Well, sort of. What editors most want to find in queries are good article ideas from writers who have an appealing edge ove...
Similar Editorial : Freelance Writers by Yuwanda Black. | Source : Publishing A Book

From Ebook To Print Book: Five Pitfalls
Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally ebooks and have not completely shaken the unfortunate signs of their origin?1.Since ebooks can be sold easily at 80-100 pages, but print books cannot, the book version gains length through appendices that take up one-third of the page count. Sometimes the appendices are quite......
Similar Editorial : The House Of Print by Tony Dean. | Source : Read Ebooks

What Does It Take To Succeed As An Independent Copywriter?
In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four......
Similar Editorial : Independent Car Lease by Matthew Meyer. | Source : Advertising Copywriting

Contemplating A Sabbatical Trip?
In a recent survey of business owners by American Express, half the respondents expressed worry about jeopardizing a major client account by going away on vacation. A Staples poll found that 37% of business owners can't easily recall when they last had a vacation. So if taking a week or two off is challenging, it's no surprise that for most business owners, the idea of taking a sabbatical trip......
Similar Editorial : Road Trip Anyone by Sandra Mahoney. | Source : Prague Tourist Information

Business Owners: Can You Depend On Wi-fi When You Travel?
"Don't worry - wi-fi is everywhere these days!"That opinion is widespread, but as I prepared for a 10-week sabbatical road trip from Massachusetts to Alaska and back, I didn't give it much weight. I would be traveling to some of the most remote areas of North America and needing to check my email each morning and night to keep my business affairs humming along smoothly.Because I found it......
Similar Editorial : PC owners by Jamie Plenderleith. | Source : Portugal Tourist Information

What Affect Business Travel
In 2003, I took my business on the road for three months while traveling by car around much of North America. In 2007, I took almost as long for a road trip from Massachusetts to Alaska and back. In those four years, several things changed that significantly affected some practicalities of taking care of business when away from the office and one's home base for that long a time. If you're......
Similar Editorial : Business Class Travel by kalisekj. | Source : Portugal Tourist Information



・ Google News Reader
If you arent already doing these items, get it all in place and run with it for a little bit before your request to be included. I look forward to reading your news in Google next time I search!...
Similar Editorial : Business Class Travel by kalisekj. | Source : Internet Marketing Online Pg. 32

Backpacker Magazine Editors Choice
Show the ability to coin such concepts in your query, and an editor might think Cover story!Make one of these eight qualities your calling card, and youll find numerous magazine doors opening for......
Similar Editorial : 1st Choice Property Management by Williamking. | Source : writing skills necessary

Component Of Information System
How do you want them to feel? Then engineer the ?stick letter? so that it prompts that feeling. In the long run, the small bit of extra trouble necessary to do this right makes a big difference...
Similar Editorial : A Marketing Information System by Twister. | Source : single marketing mix

Domain Names For Free
When Bill Quimby tells people to call him at 1-800-MARKETER, few would guess he works out of his home. A toll-free number also emphasizes that the company wants to hear from customers....
Similar Editorial : Buy Domain Names For by Aisha Danna. | Source : online fashion marketing

Ecommerce Shopping Cart Free
Ecommerce shopping carts will allow their customers a quick and easy process to checking out their products at their websites thousands of ecommerce stores have already benefited from these ecommerce shopping carts, and there is plenty of shopping cart se...
Similar Editorial : Buy Domain Names For by Aisha Danna. | Source : Guide to The Internet Pg. 13

Free Business Name Generator
Youre done! Congratulations, and begin using that great new name everywhere...
Similar Editorial : Buy Domain Names For by Aisha Danna. | Source : retail marketing mix

Free Newspaper Article Archive
Well I hope your efforts will ring true and that your business gets a mention in the morning paper to boost your business to newer levels of success...
Similar Editorial : 100 Free Antivirus Software by David F.. | Source : Advantages And Disadvantages Of Television Advertising

Free Press Release Template
Press releases are worth trying and pursuing, as long as one does it right. Take it into consideration and act on it, then success will not be far behind...
Similar Editorial : A Press Release Template by Gen Wright.

Google Search Engine Registration
There are thousands of possible ideas which will work very well. Anytime people might search for exact locations, exact model types, exact anything, is a good time to use a Google Custom Search Engin......
Similar Editorial : Add To Google Search Engine by Gen Wright. | Source : Making Money with Adsense Pg. 27

Google Site Search Engine
Search engine advertising conveniently allows you to watch your results and adjust each campaign for optimal performance, so long as you have a system of testing that doesnt let you feel overwhelmed...
Similar Editorial : Add To Google Search Engine by Gen Wright. | Source : Adwords Keyword Tool Pg. 2

Host A Talk Show
To further polish your hosting technique, listen to top-notch interviewers on radio or TV, paying attention less to the content than to how they keep the conversation moving along and interesting for......
Similar Editorial : A Talk Show Host by Groshan Fabiola. | Source : marketing mix models

How To Advertise Small Business
Perhaps article marketing, sending out press releases, pursuing joint venture partners or running free lead-generating teleclasses would be far more fruitful.Above all, think before you spend!...
Similar Editorial : How To Advertise My Business by Obinna Heche. | Source : Direct Mail Advertising Services

How To Avoid Running Cramps
Got my water and straw? Chimes off? Then take a deep breath and concentrate on communicating your seminar content...
Similar Editorial : How To Avoid Running Cramps by Marcia Yudkin. | Source : Marketing And Sales Executive

How To Copy Web Page
Well-written Web content will make your site approachable for your visitors and help you get your message across to them, whatever it might be...
Similar Editorial : How To A Web Site by Dome Phanthong. | Source : internet marketing services and online advertising company

How To Print Book
Then youll have readers eagerly awaiting your next book ? and the next and the next ? to add to their personal libraries...
Similar Editorial : How To Print Book by Marcia Yudkin. | Source : Where To Get Books

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