About Writer Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.
Can Your EBook Idea Survive The 5W Acid Test? Can Your eBook Idea Survive The '5W' Acid Test?by Paula Morrowhttp://www.idealmarketingcorp.comCan Your eBook Idea Survive The '5W' Acid Test?If you've been cruising the Internet highwayfor any length of time, you've run across tonsof ebooks. They've almost risen to mythical proportions as "the" vehicle for producingunlimited profits. Even with this flooding of the market, the door's still open IF...... Similar Editorial : Too Young to Survive by LeAnn R. Ralph. | Source : Free Pocket Pc Ebooks
Swipe Your Way To Success (Legally!) Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.What is it? The infamous 'swipe file.'Have you started yours?Every so often, you're faced with a blank computer screen and a deadline - your ezine is due, your sales letter needs to be posted, your ad needs to be submitted.And your mental batteries are completely dead. You're suffering...... Similar Editorial : Your Success by Frank Schmidt. | Source : Product Advertising
Click On A TV Infomercial Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TVinfomercials!Now, just give me a second here.Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that it had to be a 'compelling offer,' heavy on benefits, not...... Similar Editorial : One click from answer by Greg Keins. | Source : Calligraphy Pen
Dont Write Like You Think...Write Like You Talk The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.But selling online brings its own set of challenges. One of the most difficult being able to establish a one-on-one, personal customer relationship.So how to overcome the anonymity of the computer...... Similar Editorial : How To Write E by Ewen Chia. | Source : Alphabet Letter
Does Your Web Site Beat The Clock? Tick, tick, tick. That's the sound of those all important 10 secondsslipping away - the average amount of time a visitor remains at a web site before clicking on.That is, unless you give them a reason to stay.Take a good hard look at your web site - is it optimized in yourfavor? What does a visitor first see when they arrive? Does theheadline make them screech to a halt? Does your sales letter...... Similar Editorial : The Atomic Clock by granola. | Source : Site Promotion
