Business and Performance Skills of the Employees and Managers
by: hunter.
The success of a company or business is often determined by the business and performance skills of the employees and managers within the company. The more qualified and knowledgeable the team is the more efficiently the business will run....
Managers, Which PR Is Right For You?
by: Robert A. Kelly.
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences lea...
Managers: Why Not PR Like This?
by: Robert A. Kelly. I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the...
Something "New" For Managers?
by: Robert A. Kelly.
A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience behaviors you need to achieve your department, division or subsidiary objec...
A PR Surprise for Managers
by: Robert A. Kelly. For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies. Truth is, your PR budget can deliver results f...
Managers: Why PR is SO Key
by: Robert A. Kelly. When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behavi...
Managers: Can We Agree on This?
by: Robert A. Kelly. Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth. In particular, you should be pursuing those three pots of gold at the end of the PR rainbo...
Managers, Have You Been Shortchanged?
by: Robert A. Kelly.
You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade yo...
Managers, Got a Grip on Your PR?
by: Robert A. Kelly.
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholde...
Managers Need Basic PR
by: Robert A. Kelly.
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful...
The Best PR Has to Offer Managers
by: Robert A. Kelly.
How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you...
Managers: Are You PR-Fit?
by: Robert A. Kelly.
Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job?
Or, have you pretty much ignored the reality that target audience behaviors can help or...
Managers and PR Genius
by: Robert A. Kelly.
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desir...
Managers, Start Your PR
by: Robert A. Kelly.
There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for -- the really important external audience behaviors I nee...
Why All Managers Are Alike
by: Robert A. Kelly.
Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives.
But even in their own best interests, too few involve themselves in their public relations effor...
