Mercedes Launches Internet TV
by Anthony Fontanelle. Mercedes-Benz has launched its own Internet television broadcasting service with a live report from the Mercedes-Benz Fashion Week Berlin. 'Mercedes-Benz TV,' broadcasted in German and English, uses a set of new standards for online brand communicat...
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Greg Norman to Endorse Land Rover
by Jason Moore. Land Rover North America has recently launched a bold marketing campaign that features professional golfer and Land Rover brand endorser, Greg Norman. The new marketing campaign is a continuation of the "Designed for the Extraordinary" marketing cam...
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Kias Summer Offerings
by Jason Moore. For the summer season Kia has a lot to offer that would keep the whole family happy.To keep the kids entertained during long trips, the Sedona models and Carens seven seat models will now include a fully integrated multimedia cinema system consistin...
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The Subaru Campaign
by Jason Moore. In a campaign that began online in July 10, Subaru is promoting the 2008 Impreza WRX by exuding the history, heritage and popular culture of its home country, Japan. With an estimated budget of $10 million, the campaign features aspects of Japanese ...
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Ford Motor Company On A Selling Spree
by Faye Bautista. In what are looking more and more like a fire sale, Ford Motor Company is reportedly set on selling off British luxury marques Jaguar and Land Rover. Having hired investment banks Goldman Sachs and Morgan Stanley to work the sale into an appealing p...
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Volkswagen Finds Its Way in America
by Anthony Fontanelle. Volkswagen AG's existence in the United States has always been one of highs and lows but not as near to the ground as now. How grave is the situation? For the past three years, VW's U.S. operations have lost close to $1 billion annually. Now the Ger...
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Ford Drivers Gaining Ground
by Anthony Fontanelle. In a season where Chevrolet drivers had a near-monopoly of wins, it is positive news for Ford that their drivers are getting more and more appearances on the podium as Chevrolet drivers have. The last five races is proof of Ford's resurgence. Two ...
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The Heart of Toyota Formula One Racing
by Anthony Fontanelle. Formula One racing is not just about drivers' skills to maneuver cars and employing accurate strategies - it is blended with a considerable amount of team preparation to attain its goals. It is at heart, a diverse kind of race which is anchored on t...
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Schumacher Confident of Toyotas Resurgence
by Lauren Woods. With nine races already in the book in the current Formula One season, Toyota is showing signs of resurgence. Early in the season, the Japanese Formula One team made a statement saying that they will be aiming to overtake third place BMW Sauber in ...
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Tenth is the Best Ford Can Get
by Anthony Fontanelle. Although showing signs of resurgence after the early season dominance shown by Chevrolet teams, Ford can only manage to qualify tenth for the upcoming USG Sheetrock 400. The nineteenth race of the season is salted to be held at the Chicagoland Spee...
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Toyota Official Partner for the Osaka 2007
by Kaye Leery. Toyota Motor Corporation has announced recently that it would be providing a total of 220 vehicles of which will include 134 Prius Hybrid passenger vehicles. These Toyota vehicles are to be used as official cars for the 11th International Associatio...
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