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Top 3 Reasons Why Your Headlines Fail
by George Dodge.One direct marketing expert goes so far as to credit the headlinewith 100% of the success or failure of any ad or sales letter,because if the headline fails to pull the reader into the mainbody of the ad or sales copy, then there is no chance of succ...
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Use a Guarantee In Your Headline To Increase Trust.
by George Dodge.Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'That headline worked great for Domino's, could a similar headline work for you? ...
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Personalize Your Headlines For Increased Profits!
by George Dodge.If you can make the person feel that you are talking directly tothem you will normally win their trust which will in turn lead toa sale.So, rather than trying to hit the broadest audience possible bymaking the headline of your sales letters, ads, or ...
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How To Create A Winning Headline In Just Minutes
by Peter Kohar.?Keywords that cut to the heart of your prospect’s pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest. T...
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Headline Failure Equals Profit Failure
by George Dodge.Arguably, it is often claimed by professional copywriters thatthe headline contributes 80% or more of the success of any ad,article, or sales letter.Direct marketing expert Jeff Paul goes so far as to credit theheadline with 100% of the success or fa...
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The Top 3 Things You Need To Have In your Headline
by Jo Han Mok.When you're writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length o...
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27 of the Most Effective Headline Words of All Time
by Andrew Hallinan.Headlines are the most important part of your entire sales letter. Think of the last time that you went to the book store and bought a book. Why did you pick it up? What was the first thing you saw when you looked at it?Chances are pretty good that y...
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Confusing Commercials
by Patrick Quinn.I may be missing something, here, but it seems to me that, inadvertising terms, the loonies have taken over the asylum. Whatis getting me all lathered up is the preponderance of TVcommercials that go out of their way, not only to confuse theirtarget ...

“Out of Focus” Ads Can Cost You Customers
by Karon Thackston.by KaronThackston ? 2003http://www.copywritingcourse.comAs I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they create...
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A simple 7-step checklist to test your ads
by Andre Clacy Www.explosivecopycourse.com.Imagine if you had in your hand a simple,bullet-proof, 7-step checklist to test your ads andsales letters.Well, here’s a simple 7-step checklist that Joe usesevery time he writes copy. Every marketing piece ofhis that passes the test has gone on to...
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Turn All Your Ads into Powerful Cash Generators
by Murtuza Abbas.If you want to sell your products like crazy using your ad copy, then this might be the most important article you'll ever read.Finally there are 10 killer steps that you can use right NOW to pull more orders from your ad copy without spending a dime...
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How To Get Attention for website
by Kai Virihaur.We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attract the attention of our potential customers.But ho...
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The Amazing Secret to Keep Readers Reading Without Mercy
by Danlok.Do you know at least 98% of the people who read your salesletter would simply skip it?What if there’s a way, so you could seduce your prospectsand literally FORCE them to read your sales pitch—all without trying much atall? Sounds too good to be ...
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The Opportunities As A Freelance Proofreader in the UK
by Niall Cinneide.A UK based freelance proofreader should be able to providequality products for the United Kingdom audience. There are manydifferences in the type of work that is produced for the UnitedStates and that which is produced for the United Kingdom. Thejob ...
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Why Should You Use Worksheets For Proofreading?
by Niall Cinneide.Proofreading worksheets are a great tool to help individualsopen their eyes to the mistakes that are commonly made. Theseare used to help teach a person how to spot mistakes in copy.They are similar to those you got as a child when you werelearning t...
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The Importance of Being Proofread
by Sam Roberts.The Importance of Being ProofreadBy George Chilton - Website Copywriter, Speech Writer and Proof ReaderEven the most ardently written, professionally produced, and painstakingly typed document needs to be proof-read, and preferably by someone with a ...
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The Importance of Being Proof-Read
by George Chilton.Even the most ardently written, professionally produced, and painstakingly typed document needs to be proof-read, and preferably by someone with a fresh pair of objective eyes. We are often blind to our mistakes and read what we meant to say, rather ...
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Effective Strategies To Get More Prospects To Read Your Ad
by Kathleen Ann.The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don't get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad r...
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Reach Your Reader: How to Make Your Letters a Success
by Melinda Copp.Letters-and even e-mails-are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you're your reader like no other marketing material can. However, there is no such thing as a rout...
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Top 5 Mistakes Of The Frustrated AdWords Advertiser
by Steve Iser.Many frustrated Internet Marketers have abandoned their conquest into Google Ad Words after being robbed left, right and center due to their inability to run a successful campaign. If you have the knowledge to run a successful campaign, you can turn ...
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Contextual Advertising - A Better Way To Advertise?
by Scott Lindsay.If you run a business you must advertise. It doesn't matter what size business you have, you must advertise to let others know what you are selling. Advertising is what gets people to your website or to your door. This is the only way you can make mo...
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Better Ways To Advertise In The Future
by Danny Wirken.As the marketplace evolves so do marketing strategies and advertising methods. Newer and better ways are devised to advertise or promote products and services to a consumer base whose expectations are getting harder and harder to meet and whose atten...
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Seven Mistakes Businesses Make With Their Advertising
by AdvertisingCrossing.1. Launching their advertising without a strategy or a plan: A business should have their advertising planned out 12 months in advance, and they need to know what their message will be. For example, during the months of January and February, they mig...
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Advertising to Sell Your Own Home
by John Long."House and Lot For Sale! Direct Buyers Only!" -- These popular ads for estate real can be found everywhere, including the internet... Many people rely on the internet to sell their property because it's a great way to advertise their real estate. The...
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Advertising Moves to the Digital Medium
by Shay Rosen.If you're one of the countless thousands of soon to be college students considering advertising as a major, there's a good chance you could be working in the online medium post graduation. While traditional advertising venues are certainly still via...
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