Editorials » Business Resources » Marketing Guide

Picking Keywords
Topic : Overture Keyword Tool : Overture Keyword & Overture Search
by Robin Nobles....because your online success depends on getting accurate keyword counts! Part 3 (Continued from Part 2. Contact Robin@SearchEngineWorkshops.com for the complete article.) Finally: Making sense of t...
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Analysing Keywords
Topic : Overture Keyword Selector : Overture Tool & Overture Suggestion
by Robin Nobles....because your online success depends on getting accurate keyword counts! (Continued from Part 1. Contact Robin@SearchEngineWorkshops.com for the complete article.) Reason #2 - Duplicate Searches ...
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Selecting Keywords
Topic : Overture Suggestion Tool : Overture Keywords & Overture Software
by Robin Nobles....because your online success depends on getting accurate keyword counts! The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything ab...
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Visibility Equates to Higher Profits
Topic : Unique Selling Proposition : ROI Analysis & Return on Investment
by Kathleen Gage.One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization...
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Improving Your Inter-Company Communications At No Cost
Topic : Marketing Public Relations & Relationship Marketing
by Martin Bailey.It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest le...
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How to write a press release
Topic : Press release tips : Press Release & Business Publicity
by Martin Bailey.A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or...
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Are You Ready To Research Your Market?
Topic : Market Research Analysis : Market Research & Business Research
by Dan J. Fry.Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release wha...
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Engage Your Customer – Write About Benefits
Topic : Customer Market Research : Customer Benefits & Customer Research
by Glenn Murray.Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d li...
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The Working Case Study
Topic : Customer Success Stories : Customer Marketing & Study Cases
by Christine Taylor.Next to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine arti...
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Build Credibility, Value and Trust on a Shoestring
Topic : Building Trust in Business & Business Credibility
by George Torok.Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact...
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Writing a Book’s Marketing Plan for Maximum Profit
Topic : Book Marketing Plan : Book Marketing & Online Book Marketing
by Roger C. Parker.Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you beco...
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How to Avoid the 11 Biggest Mistakes of First Time Authors
Topic : Marketing Your Book : Book Writing Tips & Book Writing
by Roger C. Parker.“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest r...
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4 Questions to Answer Before Contacting a Book Agent
Topic : Book Marketing Services : Book Agent & Marketing a Book
by Roger C. Parker.Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts. But, before approaching an agent to represent you, ...
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10 Explosive Ways To Elevate Your Sales
Topic : Professional Business Plans : Target Marketing & Marketing Help
by Ken Hill.1. Publish an ezine. Your ezine will provide you with a powerful way to continue to keep your marketing message on your visitors' minds. Get more of your visitors to subscribe to your ezine by stre...
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Great Telephone Skills
Topic : Public Relation Strategy : Public Relations & Communication
by Colin Ong TS.Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other f...
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Creating Marketing Fireworks
Topic : Internet Advertising Business : Online Advertising & Internet Ad
by Charlie Cook.If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks? Fireworks g...
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Testimonials Convert Prospects Into Buyers
Topic : Marketing Testimonials : Customer Testimonial & Customer Value
by Bob Leduc.Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is c...
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Book Yourself Solid
Topic : Strategic Marketing Plan : Retail Marketing & Marketing Ideas
by Michael Port.THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING Clients often ask me how I built a six figure income working as an independent professional in less than ...
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How To Get New Business
Topic : Online Business Advertising : Business Advertising & Online Ad
by Sue and Chuck DeFiore.Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing mu...
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An Affable Article
Topic : Internet Marketing Article & Article Marketing
by Seamus Dolly.It doesn’t really matter who you are; you definitely know something or know something differently. It is our particular sense of logic and humour that make us interesting. Interesting and informative...
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Get In Touch With Your Competition © 2004
Topic : Competition in Business & Marketing Competition
by Sonia Colon.We all know that competition is an ugly word but competitors are a fact of life in business. If your business can't compete with other businesses, don't start it. You have to have some type of an edg...
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Who Is Your Market and Where Are They?
Topic : Business Market Research : Marketing Research & Market Trends
by Sonia Colon.An important part of planning your business is to know who will use your products/services. The vast majority of small businesses will rely on their communities for sales. It is in your best interest...
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The Domino Theory
Topic : Joint Venture Partnership & Joint Venture Agreement
by Phil Basten.Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the creator pushes one domino over ...
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Topic : Strategic Business Plans : Promotional Marketing & Web Marketing
by Phil Basten.* Want to get more signups for your newsletter, ezine, downline club, optin list? * Want to make more sales for that special product or service you are offering or, get more paying members for th...
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Offer Package Deals To Increase Profits And Sales
Topic : Business Marketing Strategies : Marketing Plans & Business Plan
by Nathan Holland.An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also hav...
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