PR: Focus on What Matters!
by Robert A. Kelly.Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...
Choosing a Business Coach
by Jim Jenkins.Consider this scenario. A colleague suggests you get a business coach. Via the Internet, you find one close-by. The woman says she’d love to help. She charges $300 a month for two 30-minute calls. It...
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Do You Really Need PR?
by Robert A. Kelly.The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re going to be? As that manag...