Editorials » Business Resources » Marketing Guide

Triple Your Profits Easily With The Right "USP"
Topic : Unique Selling Proposition : USP & Unique Selling
by Matthew Zavadil & David Huizar.Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet? If you're seeking your very own Internet fortune and have developed an onlin...
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Targeted Traffic - How Will You Achieve It?
Topic : Targeted Web Traffic : Targeted Traffic & Web Traffic
by Matthew Zavadil & David Huizar.Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell? What if you had the very top position when they typed "your product category" ...
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Taking the Mystery out of Marketing
Topic : Marketing Your Business : Marketing Analysis & Consulting
by Charlie Cook.Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring the results or your marketing e...
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Intro to the Traffic Exchanges
Topic : Traffic Exchange System : Traffic Exchange & Traffic Exchanges
by Brennan Howe.Even if you've been marketing on the internet for only a very short time you've no doubt come accross 'traffic exchanges'. The number of exchanges out there is staggering, so if you need to know what...
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Irresistible Click-Me Tools for Marketing
Topic : Pop Up Windows : Popup Windows & Popup Window
by Dorian Greer.Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative int...
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Is Your Domain Costing You Traffic?
Topic : Web Site Domain : Domain Traffic & Website Domain
by Nicholas Dixon.You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser....
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Loyalty Programs
Topic : Customer Loyalty Programs & Customer Loyalty Program
by Julia Hyde.Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumula...
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The A-Z of Exhibiting Overseas
Topic : Product Marketing Plan : Product Advertising & Marketing
by Susan Freidmann.Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for mul...

Making a Hit with Your Marketing Campaign
Topic : Marketing Campaign & Marketing Campaigns
by Susan Freidmann.Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it i...
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Affiliates Go To School!
Topic : Affiliate Marketing Programs & Affiliateclassroom
by Ray Burton.It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers h...
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For All Those People Who Struggle With Benefits and Features
Topic : Marketing Your Product : Product Marketing & Advertising
by Keith Longmire.For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest proble...
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To Be Successful Sell to Wants not Needs
Topic : Success in Business : Business Success & Marketing Success
by Julie Chance.My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on va...
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How to Generate More Business by Telling People What You Do
Topic : Marketing Message & Marketing Messages
by Jeremy Cohen.What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering th...
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Advertising on Yellow Pages
Topic : Yellow Page Advertising & Yellow Pages Advertising
by Dr. Lynella Grant.Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the sect...
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7 Ways to Stop "Selling" & Start Building Relationships
Topic : Tips for Sales : Sales Techniques & Selling Techniques
by Ari Galper.Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients. I was inspired to write this...
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Wimpy Google and Michael Jackson: Birds Of A Feather
Topic : Google Search Engine & Search Engine Advertising
by Dean Phillips.Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues. Google filed a lawsuit two weeks ago in Santa Clara County Superior...
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Double the Effectiveness of Your Company Brochure
Topic : Creating a Brochure : Business Brochure & Brochures
by Frauke Nonnenmacher.Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're ...
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Join in on the Success of the 2nd Wave of Affiliate Marketing
Topic : Affiliate Marketing Success & Affiliate Marketing
by Claire Bowes.What do I mean by ƈnd Wave'? ... let me explain: Can you remember the good old days when affiliate programs first came into existence in the mid to late 1990's? Everybody jumped in with two feet an...
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If One Does Not Do Any Planning, One Is Planning To Fail
Topic : Marketing Strategic Planning & Strategic Marketing
by The International Business Foundation.MARKETING STRATEGIES An enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to ge...
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Publishing a Web Album
Topic : Web Photo Album : Web Album & Webalbum
by Robert Kennedy.So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net? Well, yes…but. There always is a but. Here a...
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Design a Web Album Using Adobe Photoshop- Part 2
Topic : Design Photo Album : Adobe Photoshop & Adobe Photo Shop
by Robert Kennedy.So let's begin crunching down these 300 images using Adobe Photoshop from start to finish. When I say 'crunching', to some 300 images may seem like allot, but it's not. I have done jobs for clients t...
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Design Web Album
Topic : Web Album Software : Design Applications & Application
by Robert Kennedy.OK, here is my mission; completely install a customer example photo gallery found here http://www.cardprinting.net/ in 2 hours or less. The basic process starts from Adobe Illustrator CS or Corel Dra...
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Simple Graphic Design
Topic : Graphic Design Ideas : Graphic Design & Graphic Designs
by Robert Kennedy.THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERE Sound like a familiar story? So you've got a great concept or idea but you just can't seem to get it down. You have been working on your computer for...
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RSS FEEDS: Whither Thou Goest?
Topic : RSS Feed Reader : RSS Feeds & RSS Feed
by Tony Dean.I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are...
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The Write to Link Popularity
Topic : Increase Link Popularity : Website & Link Popularity
by Nicholas Dixon.Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links. I first learnt about link popularity while researching ...
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