Hey, Mr/Ms Manager!
by Robert A. Kelly.Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention t...
Prepare to Sell!
by Audrey Burton.Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory wor...
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Get Outsiders on Your Side
by Robert A. Kelly.Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquiries...
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Managers, Start Your PR
by Robert A. Kelly.There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for -- the really important...
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Walt Disney Is Coming To Town
by Stephen Schochet.In 1923, twenty-one-year-old Walt Disney arrived in Los Angeles fresh from the disappointment of his first cartoon studio going bankrupt in Kansas City. He went to see his twenty-nine-year-old brothe...
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Buying Back Time
by Melissa Carey.Minneapolis, MN - October 23, 2003- Finally, a fairly new creation is giving people back their time– The errands and concierge service industry. These services are popping up more and more all over t...
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