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Three Questions to Ask Yourself Before Hiring a Copywriter
by Ryanm.healy.Not everybody should hire a copywriter.Here are three questions to ask yourself to see if you're ready.Question #1: Have you gotten sales?The copywriter's primary job is to increase response... to get more sales from the same amount of potential pros...
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11 Things You Must Know Before Hiring a Copywriter
by Alexandria Brown.So you're considering hiring copywriting help for your nextbrochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.Many business owners and marketing professionals have valid concerns a...
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When someone Distributing Your Copyright Content Illegally
by June Campbell.Is someone distributing your software or other copyrightcontent illegally over the Internet? It's possible. Ithappens. If you can prove your case, you have groundsfor legal action.BUT -- before making yourself look foolish and creatingenemies, have y...
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Things You Might Like to Know about Copyrights
by Jan K..You may be under the false impression that before you can get your text published, you must "get the copyright" to your ownwritten material. You might also think that in order to get the copyright, you must "apply" for it. This is just not so. In the...
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Copyrights and Wrongs
by Roberta Beach Jacobson.Somehow we have come to believe more is better, that it‘s a good thing if asearch enginepops up with 27,999 entries on a given subject. Yet it‘s because of thisvery "too muchness"that many journalists have found themselves entangled in the Web.Wr...

Is It Time For A Copy Facelift?
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comI just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able...
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Is Your Copy Upside Down?
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comAs a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you do...
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Three Quick Tricks for Writing SEO Copy
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:“When you buy quality si...
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Public Domain Copyrights Rule#1 Rule#2
Topic : Public Domain Copyrights
by Hannah Pendergraph Of Edwards Marketing.By following the simple Rule#1 And Rule#2. You will be well on your way in make History today!Follow Rule One Ane Two Rule #1:What are public domains? Public domains are expired copyrights from 1923 to 1963. 85% of everything right now falls into pub...
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Principles of Effective Ad Copy
by Walter Burek.H.L. Mencken, the author, jounalist and social critic observed that most people "write badly because they cannot think clearly." And the reason they cannot think clearly, he went on, is that "they lack the brains."Putting aside H.L.'s cricisim for th...
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How to make your web copy better.
by David Miranda.One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.What you have to understand is th...
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Are You Asking the Right Questions in Your Copy?
by Karon Thackston.Are You Asking the Right Questions in Your Copy?by Karon Thackston ? 2004http://www.copywritingcourse.comIt’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and ...
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Get em Clicking with Good Ad Copy!
by Linda Offenheiser.Never mind if you haven’t had good response from your ads in the past. That doesn’t matter. You can learn how to write an ad that will have people clicking their little fingers off! I’m going to teach you how to do that right now. We all know h...
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About Your Copyright
by Susan Dunn, Ma, Marketing Coach.With the easy access of the Internet, more people are writing and creating and displaying their art publicly than ever before. As a marketing coach, I receive many questions about copyrights – how to get your own, and how to know about someone else...
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Ten Tips for Writing Effective Web Copy
by Julia Hyde.On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or fa...
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Finding Your Clients Business Problem Leads to Better Copy
by Neroli Lacey.WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business problem? Answering this question is the hardest part ...
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Better Copy: The Interview is the Key
by Neroli Lacey.Most of us spend our days persuading others to buy our service,product or idea. Here is how to create powerful marketing copy tomake your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by in...
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5 Ways to Get More Results from Your Web Copy
by Vanessa Selene Williams.1) Don’t just emphasize benefits. Emphasize value as well. Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, le...
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Are Keywords Destroying the Flow of Your SEO Copy?
by Karon Thackston.by Karon Thackston ? 2004, All Rights Reservedhttp://www.copywritingcourse.com/keywordWith all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line...
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Web Copy – How Much is Enough?
by Glenn Murray.Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital componen...
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10 Eye Popping Ad Copy Secrets
by Robert Kleine.1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers ...
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Ways To Improve Your Ad Copy
by Robert Kleine.1. You could decrease or increase the length ofyour ad copy. There is no rule on how long yourad copy should be unless space is a consideration.The ad should be long enough to sell your product.2. You could add some sub headlines on your adcopy. Sub ...
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10 Tips for Aspiring Freelance Copywriters
by Glenn Murray.1) Invest in a websiteThe best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website. A website is invaluable because when you cold call and email prospects, you’ll need to direct them somewhere ...
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Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston.It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your conversions increase dramatical...
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10 Things to Expect from Your SEO Copywriter
by Glenn Murray.These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wron...
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