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A Copywriter Speaks: Hey, Give Me Back My Pen!
by Dina Giolitto.Okay, I’m being a little dramatic. But it’s true; innumerous individuals think they don’t need my services. Guess again, friends! You need the writer. I’ve seen what happens when you give it a go on your own, and it isn’t pretty.To my copyw...
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A Day in the Life of a Freelance Copywriter
by Glenn Murray.Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And ...
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Formulas Copywriters Employ When Creating Web Content
by Angelique Van Engelen.What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot ...
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19 secrets to making your ad copy more effective
by Steve Dimeck.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – the goal is the same for every Internet marketing business.Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter....
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Radio Copy Writing Success
by Scott Perreault.What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the wo...
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Cracking The Copywriters Code
by Eric J Engel.The 'Never Before Seen' Key to Cracking CopyOk, people asked for it, and I’m delivering. I’m about to reveal the copywriter’s secret. Not the ones you’ll find in the free reports and e-books all the other guys are passing around. Not the ones...
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What Snoopy Didn’t Know About The Copywriter’s Life
by John A. Manley.In 1993, I was helping a friend move out of his apartment. I don't remember a whole lot about that day, except a Peanuts comic strip he had pinned to a bulletin board I packed away. Snoopy sat in each panel, atop his doghouse, banging away at his typ...
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The song Happy Birthday to You is Protected by Copyright
by Rose Desrochers.The melody to "Happy Birthday to You" was written by school teacher Mildred J. Hill in Louisville, Kentucky. The lyrics to the song were originally written as a classroom song entitled “Good Morning to All" by Mildred’s sister Patty. The original...
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How to Write Persuasive Copy for Company Brochures
by Laurence James.When it comes to selling your products and services, many companiesmiss a trick when it comes to writing the copy for promotionalbrochures. This is because many businesses pack their glossy,well-produced brochure with just the key features of their l...
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How to Manage Your Time as a Freelance Copywriter
by Laurence James.One of the great misconceptions about freelance copywriting is that you can write when you want to. ‘What a great job you've got', people say, ‘you can work when and where you like and choose your own hours'. This sounds fine in principle, if it ...
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Become A High-Paid Marketing Copywriter
by Danlok.Are you a marketing consultant or copywriter still lookingfor clients, and often wonder how most people really get clients to hire them?If you are, this article will prove VALUABLE to you in a moment. Here’s why:I came to North America from Hong Ko...
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10 Keys to Copy That Sells
by Alexandria K. Brown.Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As...
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Ad Copy Secrets Of The Rich And Not So Famous
by Dan Brown.1. Use a hand written letter on your ad copy instead of text.Write the ad on a piece of paper, scan it and publish the ad onyour web page. Adding a personal touch will always increase yoursales.2. Publish a list of famous and respected customers who ...
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The Right Writer: How To Choose Your Next Copywriter
by Barry W. Morris.So you've decided to outsource your next communications project!Great! By doing so, it allows you to devote more time and energyto doing what you do best: managing other projects and employeesand getting more value for your marketing dollars.However,...
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How To Become A Freelance Copywriter In New York
by Niall Cinneide.As a freelance copywriter in New York, your work is never done. Do you mean to say that it is hard to find regular freelancewriting jobs, even here in New York City? For those looking to succeed, employment is hard to find onlybecause we lack the kno...
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Why didnt I think of that? Jaw Dropping Ad Copy Secrets
by Daryl Campbell.Congratulations, you've finally finished your ad copy. You'vegotten feedback and it all looks good. Now do something to makeyour copy even better. For instance? Well... 1. Use a handwritten letter on your ad copy instead of text. Write the ad ona pie...
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7 Steps You Must Take Before Writing a Word of Copy!
by Lorrie Morgan-ferrero.Special Requirements for Reprint: Please include Lorrie's fullname, website and resource box with live hyperlinks. Email acopy of the published article to redhotcopy@hotmail.com.Copywriting ChecklistOkay, you know you have your product (or service) i...
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Common Mistakes That Can Kill Your Web Copy
by Karon Thackston.by Karon Thackston © 2005 http://www.copywritingcourse.com Sometimes learning what not to do is as important as learningwhat to do. Copywriting is no exception. I oftentimes see copythat is well written, but obviously created by an amateur. Howd...
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Create Winning Concepts in Copywriting
by Chris Marlow.It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you're writing for a new client who's in an industry ...
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How to Get B2B Clients: A Primer for Copywriters
by Chris Marlow.In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend work...
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Should You Write a Long-Copy Ad or Keep it Short?
by Alex A. Kecskes.Okay, you're ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that's stuffed with...
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Copywriter: Assemble & Present a Winning Portfolio
by Chris Marlow.Every new copywriter starts with a "lightweight" portfolio, but there are ways to build it quickly. My own method was to write free for an organization in return for samples. In my case I wrote the press releases and monthly newsletter for the (now d...
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The Biggest Lie Potential Clients Will Tell A Copywriter
by Chris Marlow."Come down on price on this one and there'll be more work to come."This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.Either way it doesn't matter to the copywriter because both ...
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Bounce Back from messy Direct Marketing Campaign
by Chris Marlow.Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. "How do you bounce back in your freelance business after a client royally screws up a DM campaign?"The short answer is that no copywriter wins all t...
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Why Every Copywriter Needs Great Testimonials
by Chris Marlow.A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that in my own copywriting business I was lazy in this...
Similar Editorials : Testimonials for Business Success

 
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