All About Brother Brands in the US

by : James Kara Murat

In the American culture it is often said that one sister can tell the other sister "anything." Gossip or truth, you need to be careful when telling a woman something that you don't want her sister to know. Brothers, however, often go the other way. They keep everything to themselves in hopes of out-smarting their brother, in one form or another.

There is, however, a segment of brothers that don't keep secrets from one another. They work together in a common goal oriented way. They want to strive and win at whatever they may see as their end. A "Band of Brothers" if you will. These brothers do not need to be linked by family but by common desire to achieve. Women may talk to socialize but brothers talk to succeed.

A connection

Often one will see a business name like Jonson & Sons, Brooks Brothers, Brother Printer or Super Mario Brothers. Although there often is a brother, there isn't really a need. This is a connection toward a common goal between men and/or family. The use of the word "brother" by black men in the 1960's and '70's might be an example. The word represents a group of men working against a racially unjust society.

Success and winning

When all is said and done it comes down to winning. If you need help, as men are not likely to admit to needing, they can more easily call on their "brother" to help them win. There may or may not be a brother in the Brother Printer company but the mere association implies that there is a team in place to make a better printer and win at the game of selling more printers.

The Ringling Brothers and Barnum & Bailey Circus is often billed as "The Greatest Show on Earth." There may or may not have been brothers involved but taking a look at the slogan does give an idea of the goal involved. Be the biggest and best. Brother Printers may or may not be brothers or have a snappy slogan like "The Greatest Show on Earth" but the aim is the same. Men (and women) banding together, if in name only, to win.

Being the best

Men are often chided for not showing their emotions. Teaming up as "brother" is a way to show that they are actually capable of showing the emotion women expect but do not see. Men team up and share emotion by becoming brothers whether it is Brooks Brothers, Marx Brothers or Brother Printers.