Nokia Mobile Phones: Troubled Leadership

by : Keith Rickwood



The Finnish conglomerate have long been ruling the roost of the mobile scene not in any particular country or region, but the whole world. Nokia as a company probably enjoys more brand loyalty than any other mobile brand present today. The two major factors that lead to the immense popularity of Nokia mobile phones are easy handling and better network reception.

During the initial stage of mobile boom, the easy to use Nokia handset had a definite edge over its rivals which were comparatively complicated. Moreover, navigation of almost all Nokia handsets were the same so people don't find any hassle in changing one Nokia to another. This lead to the enviable brand loyalty towards Nokia specially among the higher aged groups of mobile users.

But as the market got matured and people started to get accustomed with the different functions, other players in the market came up very strongly with handsets equipped with better features and importantly, at a lesser price than Nokia handsets. But these competitions didn't pose any serious threat to Nokia's position as global leader with more than a lion's share of the total mobile market.

The rapid shift of today's customer focus from easy interface towards new and enhanced features have made Nokia loose atleast some of its sheen. New Symbian Operating system used in Nokia handsets is far from the best software platform. The R & D department of Nokia are yet to come up with a software free from bugs. Almost all Nokia phones today have a lag of around 1 second which can get frustrating sometimes. The Symbian media player of the most advanced Nokia smartphones can be best compared to Sony Ericsson's media player Walkman 1.0. But the later have came up with a even upgraded version - Walkman 2.0.

Despite these drawbacks, Nokia still have managed to come up with highly popular, target specific handsets, like N series for multimedia, E series for business and L'Amour collection as fashion solution.