Fort Collins Colorado& Escape Velocity Systems

by : Thomas Cutler

Custom Blending, Inc. is not just the company's name; it is what they do. Established in 1984 by John Conway in Fort Collins, Colorado, his belief that the company would "conduct business with the highest degree of ethics and integrity to provide consistent, uncompromising quality and outstanding service" still reigns today. Initially, Custom Blending, Inc. provided the food service industry in Colorado with spices and extracts; today it is a multi-functional manufacturer of spices, spice blends and liquid flavorings for retail grocery stores, the food service industry, and industrial food manufacturers throughout the country.

Evan Garber, President of Escape Velocity Systems ( recently announced that Custom Blending, Inc., selected the firm's process manufacturing software solution. Garber commented, "We are delighted to have a leader in the spice blends and liquid flavoring sector recognize the unique merit and value in our technology solution and are confident Custom Blending will experience enormous value and benefit."

In the food service department, Custom Blending, Inc. provides spices and proprietary spice blends to food service distributors and restaurants nationwide. The firm's seasonings, spices and Rodelle brand extracts are of the highest-quality from all over the world.

In the retail department, Custom Blending produces Rodelle Pure Vanilla Extract for grocery stores from coast to coast. Rodelle Laboratories was founded in Denver, Colorado in 1936 to produce the best-tasting pure vanilla extract using the highest-quality vanilla beans. For many years, Rodelle was a regional brand found in Colorado grocery stores like King Soopers and Steele's Market. Today Rodelle is the fastest-growing brand of vanilla extract in the nation and can be found in 48 states.

As the company continues to grow, they needed to find the best process food manufacturing technology solution and concluded that Escape Velocity Systems was best able to address the unique formula-based requirements.

Escape Velocity Systems (EVS) was formed in 2001 to combine specific industry knowledge related to process manufacturing, distribution, and ERP implementations with cutting edge software development. The company focus is to create tools that enable mid-market enterprises to achieve their goals, focusing on lean processes and ROI. According Garber, "We realize that good ERP software is the hub of information in any process manufacturing enterprise. Timely, reliable, and centralized data are non-negotiable elements for businesses competing in the 21st century."

The term escape velocity refers to the speed that is necessary for an object to overcome gravity and soar into space. EVS provides direct applications for businesses looking for a catalyst, not just a software package. Process manufacturers require the best software solution coupled with industry experience that will accelerate the velocity with which they race towards their goals. The gravity of status-quo opposes aggressive, cutting edge organizations as they strive towards high quality and short lead time delivery while reducing inventories and operating costs.