Ad Copy Secrets Of The Rich And Not So Famous

by : Dan Brown



1. Use a hand written letter on your ad copy instead of text.Write the ad on a piece of paper, scan it and publish the ad onyour web page. Adding a personal touch will always increase yoursales.

2. Publish a list of famous and respected customers who havebought from you on your a copy. People will think that if thesepeople bought from you, they should also trust your business andpurchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your webpage copy. Show the problem picture and then beside it, show thepicture of the resolution to the problem when they use yourproduct.

4. Include an article or review that has been written about youor your business with your ad copy. This will show people thatyour business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list thedollar value beside each bonus. People will feel they're gettinga good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Makesure the person is well known to your target audience. Includetheir picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will showpeople that you're not hiding behind your ad copy and willincrease their trust. Also, include your contact informationbelow the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you willdonate a percentage of their purchase price to specific charity.This will show them you really care about the people. They mayjust buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questionsin your ad copy. The questions should remind them of theirproblem and make them think about what will happen if they don'tpurchase your product.

10. Tell your potential customers they will receive a free prizeif they find the five words in your ad copy that are misspelledor spelled backwards. The longer you can keep someone readingyour copy the greater chance of them purchasing.