SEO - Determine If You Will Ever Get A First Place Position

by : Chris Angus

Many people want to start an Internet business and make it successful.

However, very few ever do, this is because they lacked targeted traffic.

There are a number of ways to obtain targeted traffic; the easiest way is to start is with a Pay-Per-Click account with one of the Search Engines, this is by far the easiest way to get lots of targeted traffic and a first place position. However, it is by far the most expensive way to get visitors to your website.

People, who know a little more about the Internet, know that Search Engine Optimisation (SEO) is probably a better route to go down for the long term. The monthly SEO bills will probably be a quarter or less than a good Pay-Per Click campaign.

A small number of people will go out and buy a domain name, get a website built and then try to attempt SEO themselves and will probably fail.

This is for a number of reasons, the main one is they don't know where to pitch their website on the search engines (they have selected one word key phrases) or they have gone into an industry that is far too saturated.

Avoid industries like Porn, Pharma, Insurance or Loans.

The first step to determining whether your website will ever make it to the top of the search results is to look at your competitors; the primary aspect of the website to look at is the backlinks. I suggest you use a free programme available on the Internet called Tattler or Back Link Analyzer. Input your required Search Phrase into the search engine and get the results. Now take the first result and run it through the software.

If your competitor has over a thousand backlinks you may want to consider different search phrases as you may have as much as a years work ahead of you.

Find a search term where the top website has only a few backlinks, I would suggest less than four hundred. If you can find a search phrase that meets these requirements you may be able to get your website to the top of the search results within a couple of months.

A couple of factors which also affect your rankings are: URL Age, Keywords In URL and keyword density on your site.