Pay per Click Advertising: Not as Scary as You Think

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The biggest secret in generating wealth is website traffic, hands down. Everybody knows it; every site wants it, and every site needs it. The point of websites is to be visited and viewed. They are the "storefronts" to the world. Many elaborate designs, lots of money, and countless hours of developing a site are required to make them attractive and functional. So, with that being said, its no wonder website owners get to the point where they can literally drive themselves insane trying to generate a steady stream of high quality traffic to their sites.

With traffic comes a potential customer, which basically equates to sales, which in turn means profit. Isn't that the point of this anyways? While many sites have collapsed in the past with the downturn of internet based business, many smaller sites have generated a substantial amount of money, all by concentrating on a certain niche, and sometime, a sub-niche.

This is the reason why e-commerce sites laser target certain groups of people and drive them to their site: to showcase their products. Precision marketing is essential, so that you can count on all the traffic to your site as potential. There is no point in trying to just generate any type of traffic to your site. Joe the plumber probably isn't going to be too interested in a high end designer bag. Dr. Smith probably isn't going to be too interested in a cubic zirconia ring. Hopefully you can see my point. Why generate traffic to your site, if the visitor to your site isnt't interested in the information on your site. That's why I NEVER recommend that people just buy traffic to your website. The results are far from lackluster. I have been there, done that, and wasted a lot of money for not even one cent of profit.

Trust me, no one cares about that pretty little visitor counter on your site. And that's about the only benefit you are going to get by purchasing junk traffic. Don't do it.

Using Money to Make Money

It's a common business notion that if you want to make money, you have to spend money. If you don't agree with this concept, you probably shouldn't be in business.

One good way of spending money on your business is through advertising. Advertising brings in potential customers because through advertising, people know that your company or product is in existence. With the right type of advertising, you will see an increase in traffic to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers, it is still a good average of profit generating income.

Right now, there is no other advertising better advertising than Google AdWords. The surge in popularity of Google's Adwords is very evident, as so many "gurus" are now teaching.

By using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords used generate ads on the right side of your web browser, which are generated by the keywords that website owners have assigned to their ads.

This method of advertising laser targets the traffic a website owner wants for his/her site. This also ensures that his/her website readily visible in the first page of a search result. Paying Google for this type of advertising ensures that your target group of prospects sees your ads. You drive your targeted traffic to your site. You, in turn, supply information or a product meets their demands and needs.

Aside from Google, this type of advertising (better known as pay-per-click) is also available on sites like AskJeeves, AOL Search, Yahoo, and Netscape. In addition, there are also content networks, which are non-search engine sites, featuring Google Adwords. But this is subjected to the particular niche the site features. Your chosen keywords will determine which content network shall feature your ad. Furthermore, the frequency of your ad is determined by your allotted budget.

Laser Targeting your Traffic

It is important to keep track of the ratio between the amounts of traffic generated by pay per click advertising to buying customers. This will help you determine how best to tweak your campaign for maximum cost effectiveness. Unless of course, you like throwing money out the window.

The selection of your keywords will form the backbone of your pay per click advertising campaign. Thankfully, there are many online internet tools that can assist you in choosing keywords and keyword phrases that are currently in demand. I wouldn't recommend using the most popular keywords for your particular niche, however. The most popular keywords are often very expensive. So, unless you are an expert, or have a huge advertising budget, its best to start off small to get your feet wet. You want to try and get the best return on investment. Don't be like most beginners.

Wrap Up

With a pay per click ad, you are ensured that every click to your ad is a potential customer who is interested in what you have to offer. Making sure that your ad has the right keywords is necessary, so that you can drive very specific and targeted traffic to your site.

Using Google Adwords, or the host of other pay per click campaigns available to you, will assist you in boosting targeted traffic to your website, which will in turn prove to be very beneficial to your bottom line, as many other companies can attest to. The benefits are high with the cost relatively justifiable.