Have You Got What It Takes to Organize 18 Holes?

by : Estevan Mark



Mention the organization of golf tournaments and most people immediately think of big money. However, that isn't always the case.

Every year in the US, at least 1.5 million golf tournaments are organized. While on the surface, the profits made by the organizers might be impressive, what is often overlooked is the time taken to organize a golf tournament.

Golf tournaments take an average of 9 to 12 months to put in place. Divide the profit made over the time taken and suddenly, things become a lot less attractive.

Like any event, for a golf tournament to succeed, there must be enough players. To ensure this, a tournament calendar must be first drawn up, along with the objective and the budget.Unfortunately, just adhering to these simple basics isn't the answer. That's because golf events, unless carefully and properly organized are bad investments.

In order to make the most out of golf tournaments, the organizers have to know 3 essential basics.

1. Knowing the importance of delegation.
2. Realizing that sponsors are a thing of the past and that the way to profit is "Partnership."
3. Understanding how proper marketing will make your golf tournament stand out from all others.

Let's begin with sponsorship. Most tournament organizers, or directors as they are often called, are happy with just a hole sponsorship. The standard practice is just to scan the donor's business card, enlarge it and then stick it on a pole and jab that onto the green. While there is nothing particularly wrong with this, there's nothing very outstanding either.

For true donor/organizer partnerships to be maximized, more has to be done. For a start, well defined specifics that demonstrate Returns on Investment have to be worked out. For more information on how this can be done, turn to specialists Lynn Brown and Mike Mucci. With their wealth of experience, they can help you secure big sponsorship sums and turn your event into a major success.

Remember, ultimately, the big profit in every golf tournament comes directly from partnerships and not sponsorships.

Another aspect that is often overlooked by tournament directors is delegation. Like all good management, an effective tournament organizer cannot and should not do everything himself. For effective delegation to work, the tournament director has to give the committee the authority and freedom to do the work.

Like most other business people, tournament directors often don't have a proper understanding of right marketing. They tend to equate marketing with advertising. While that is not wrong, there exist many zero cost strategies that are easy to learn and implement. Do these correctly and you'll distinguish your golf tournaments from others.