by : Ally Wahlberg

Mazda Motor Corporation in July 16 reached 40 million units of cumulative production in Japan during a tribute ceremony at its Ujina Plant No. 2, which is situated near Mazda's headquarters in Hiroshima. Mazda's Representative Director, Chairman of the Board, President and CEO, Hisakazu Imaki, along with executive officers and union representatives, mien as the 40 millionth Mazda -- an all-new MAZDA2 -- entered the production line. This milestone was accomplished 75 years and nine months from the date when Mazda started the production of its three-wheeled trucks in October 1931.

Imaki said that the company was able to accomplish 40 million units of cumulative production because of the huge support of their customers and the loyal efforts of the many employees and people related to Mazda. He explained that what pushes them to develop new technologies and create new value is Mazda's hunger for welcoming challenges and a lively corporate culture. The President and CEO assured that they will continue to provide their customers with vehicles that are inviting and fun to drive and make them want to drive those cars again, to maintain the car maker's track record of success going forward.

Initially, Mazda established itself in 1931 as a manufacturer of light trucks, beginning with three-wheeled trucks. When it started its production of the R360 Coupe minicar, Mazda took a brave step into the passenger car segment in 1960.

Since then, Mazda has developed into a true and competitive global corporation by producing and selling (internationally) of sports cars such as the first dual-rotor rotary engine car in the world, the Cosmo Sport and the legendary RX-7, alongside with durable models such as the Mazda Protege, Mazda 323 and Mazda 626. Mazda began to introduce a new generation of products in 2002 that vividly packed the new Zoom-Zoom brand promise. Since the start of the release of the MAZDA6 and MAZDA3, the new Zoom-Zoom vehicles have earned recognition thought out the world.

Mazda has long been dedicated to adopting innovative manufacturing styles for efficient production; and production for them means "both people and environmentally friendly". And just recently, the wider use of initiatives such as Mazda's Three Layer Wet Paint and Integrated Scheduled Production systems has enabled a uniquely flexible and high quality synchronized production line. Mazda aims to achieve further growth in the future by raising its brand value and improving business efficiency in accordance with the Mazda Advancement Plan. Mazda also assured that it will strive to provide excellent products and services that meet their customers' high expectations, with product quality, safety and environmental performance, which are atop their priority.

Japan is Mazda's home and the home of six out of top 10 largest vehicle manufacturers in the world. It is home to other multinational companies such as Toyota, Honda, Nissan, and Suzuki. We are definitely sure fans of are waiting for Honda's announcement of its cumulative production in Japan, as it ranks second to Toyota in terms of vehicle sales.