Six-figure Professionals: Their Seven Secrets

by : Catherine Franz

In my work with hundreds of coaches, consultants, and small business owners, I have found that there are specific actions that have created their success. Here are seven success elements that they use effectively to earn $100,000 plus a year. By focusing on these important elements, you too can grow your business to reach this goal.

Six-Figure Professionals Focus and Target their Efforts Professionals who narrow their market earn more and have less stress. They operate in a market that can afford their service and one that has future potential to keep it up.

They know how to say "no" to anything that detracts from their plans and their goals. They go after their goals with tenacity and never listen to others telling them how hard or impossible whatever they are working towards is. They ask questions to the right sources and listen to those higher than they are on the "food chain."

They know their target markets well; what they like and do not like. They stay current with the economic conditions of those industries and watch for shifts that can affect their affiliation or revenue. They speak the lingo of their markets and know their problems and challenges like they know the back of their own hand.

Six-figure service professionals act fast when an idea occurs and have a professional support team available that responds quickly and plays full out with them. They have the "adapt and adopt" principle down pat.

Risk and fear is something they kick regularly in the "assets." It doesn't stop them and barely slows them down. Six-Figure Professionals Have a Strategy

Ninety percent of all six-figure professionals generate some sort of passive income. They know that there are only so many hours in the day and only so high a ceiling they can charge before their market peaks. One of their highest priorities is to generate products that create money 24/7.

Six-figure professionals know that they need to create attractive packages and offers that are irresistible to their market. They create new packages frequently and sell in multiple streams (across multiple media bridges and target markets).

Six-figure coaches fine-tune in seconds. If they do not have an answer, they have generated a source that does. They ask or research it immediately and continue moving. Their strategy is always changing. Sometimes they don't have time to put down all the details in their plan, yet they always have enough time to complete a moving strategy with just enough details so that they know it is worth their resources.

Six-Figure Professionals Have all the Skills they need to Succeed

Since six-figure output requires a higher percentage on the service delivery end, six-figure professionals have the skills needed to run a business and be an expert yet not a perfectionist.

Professionalism is basic for them. It comes easily because they watch and listen well. Their people skills are effective and productive. They do not fool around with doubters or wait around for an answer. Their attitude is "you either have it or you don't." And when you don't, they are leave quickly and never look back.

Six-Figure Professionals Have a Positive Attitude Even though six-figure professionals try many things, creating excellence instead of perfect as they go, they also have just as many projects that don't work. Most of their projects succeed once out of every ten tries. They don't dwell on the ones that don't for more than a second. They recalculate (adapt) and come back in the game swinging (adopt). Failure is not in their vocabulary.

They expect success and they expect it now -- not later. They move, switch, shift and change 50 times faster than most individuals. In some circles, they are called -- movers and shakers -- only because they don't allow dust to accumulate.

Six-figure professionals don't wait for all the answers before jumping on something hot. If it’s hot, they make room on their agenda and put together key people to help get it completed.

Six-Figure Professionals Have a Steadfast Marketing System Six-figure professionals don't lose a client and then get a new client. They don't gain two and lose three. Their statistics are gain five and send everyone over to buy passive income items. They are more likely to gain five and lose one. Their attrition rate is low and they have a plan that keeps it down. They monitor their attrition rate.

They know what will sell to their target market and what will not. They usually break even and never take a loss. They have developed a dependable marketing system that virtually guarantees results as long as they continue to grease its wheels. They consistently stock the fire of what is fueling their marketing engine.

Six-figure independent professionals have the help they need: either an in-house assistant, part or full-time, or a virtual assistant to handle the administrative duties. They have mastered marketing principles and practice them easily every day. Their learning level focuses on high-end features, benefits, and advantages and watching the economy to see how it is changing and how it affects their customers.

Six-figure professionals write well and know how important communication is to their success. They use editors consistently. They write consistently and have a writing process that supports their goals and objectives. They have learned to write productively and use the material /information over many ways.

Six-Figure Professionals Mastered Their Sales Process Six-figure service professionals have a simple, reliable sales process that they have developed over the course of their growth. It runs smoothly and reliably and only requires occasional maintenance and economic adjusting. They have an effective way of handling their phone calls. They prequalify prospects in ways that don't require their time, using their web site, other personnel, or through an e-mail process.

Six-figure independent professionals have a script for handling every type of objection. They write out new ones as soon as a new objection appears, create the type of response they want, and practice it until it sounds natural. They welcome objections and learn to use them to create writing material for their web site, articles, and scripts.

They say what the client needs to hear, never take things personally, and remain unattached to the outcome. Their listening and intuitive skills are well developed and they use them to the max. They put their clients first and place value before revenue at the top of their list of objectives. Are You a Six-Figure Professional?

Most non-six-figure professionals don't know what it takes to make six figures even though it is their commonly stated goal. They need to remember that each level requires a different way of thinking and the shifts in their thinking need to be mastered quickly and pursued aggressively.

Let me leave you with one of my own personal, favorite quotes: "The level of thinking you are experiencing today will not serve you in the next level you are reaching for."

Would you like to be able to compare this list with where you are? A self-measuring checklist: Where do you stand now and how do I get to make a 6-figure income.