Gm Together With Its China Family Joins 2007 Shanghai Auto Show

by : Jerick Brooks

General Motors-world's largest automaker and manufacturer of quality --- together with its China joint ventures are going to showcase a couple of vehicles under the theme Driving China's Automotive Industry into the Future at the Auto Shanghai 2007. 41 vehicles from GM, SAIC-GM-Wuling, and Shanghai General Motors are to be presented on the 4,500 square-meter stand at the Auto Shanghai 2007.

GM China Group President and Managing Director Kevin E. Wale, "GM is proud to be joining our joint ventures to show the people of China our unmatched lineup of vehicles in addition to some new products and technologies that are making their first appearance in China. Our stand demonstrates how China's vehicle buyers are benefiting from our partnerships today and will continue to benefit from our partnerships well into the future."

The main focus of the GM's stand is the two concept vehicles that are making their worldwide premier. The two products are to be personally introduced by GM Chairman and CEO Rick Wagoner.

The Buick Riviera is a charming coupe developed with global design input by GM's Pan Asia Technical Automotive Center (PATAC) in Shanghai. The Riviera concept was created to showcase Buick's new global design direction that combines East and West. The Riviera also marks the return of a popular Buick nameplate after an eight-year break.

Aside from the Riviera Concept, the producer of the renowned will also showcase its latest achievement in electric and fuel cell technologies which is the next iteration of the E-Flex electric architecture. This second variant of E-Flex system that will make its first appearance in Shanghai makes use of GM's new fifth-generation fuel cell propulsion technology and a lithium-ion battery.

The system was first launched last January at the North American International Auto Show in Detroit in the form of the Chevrolet Volt concept vehicle. Chevy's Volt will also be displayed at GM's stand for the 2007 Shanghai Auto Show.

Aside from the Buick Riviera and E-Flex system there would be other concept vehicles that are going to be displayed on the GM stand such as the Chevrolet Camaro sports car, the Chevrolet WTCC race car, and the Cadillac Cien sedan.

Production Vehicles on Display
In addition to the concept vehicles, GM together with its joint ventures are also going to display its array of products that are currently or will soon be offered in China such as the following:

Another new addition to the Buick range is the Buick Park Avenue luxury sedan which is the brand's top-of-the-line model. The rest of Buick lineup includes the three members of the Excelle family, Buick LaCrosse premium sedan, and Shanghai's best-selling model the Buick GL8 executive wagon.

The Cadillac which is GM's American luxury brand has displayed all five vehicles that are presently being offered in China. One of the best-selling Cadillac products, the Cadillac SLS luxury business sedan is making its first appearance at the Auto Shanghai.

Chevrolet has also presented its range of cars starting off with its Chevrolet Spark mini-car and the all new Chevrolet Epica intermediate sedan which has started selling last March. The Chevrolet Aveo hatchback together with the popular Chevrolet Lova compact sedan will also be put on display at the GM stand.

GM's Opel import brand from Germany will also show for the first time in China its two new models, the Opeal Astra GTC that features a panorama windshield that provide both the driver as well as the front seat passenger with an unlimited field of vision. Passengers also get to experience their surroundings with a feel just like being inside the cockpit of an airplane since there is no crossbeam that is limiting the view. The Opel Astra Twin Top which was launched in Europe last May 2006 is a slimline four-seat cabrio-coupe and the first car in its class to feature an innovative three-part roof system.

Saab, which is GM's premium brand from Sweden, is displaying four members of its Saab 9-3 family that includes the Convertible, Sporthatch, Linear sedan, and vector sedan. Also joining the display is the Saab 9-5 Aero sedan.

The Wuling mini-vehicle brand from SAIC-GM-Wuling is going to be represented by the Hong Tu minivan which is making its first appearance at the Shanghai auto show. The Sunshine minivan which is GM China family's most popular model will also be displayed at the Shanghai Auto Show.

The Shanghai Auto show began last April 22 and will run through April 28 at the Shanghai New International Expo Center. The vehicles of GM and its joint ventures are on display on the GM stand in Hall E1.