Message on a Truck: Benefits of Vinyl Truck Graphics

by : Ron Avigad

Because everyone always seems to be rushing off to somewhere, simply going along with the host of car wrap advertisers will not make you stand out. How do you get your message out loud and clear then? You literally rise above the rest. That is, by placing your vinyl ad graphics on trucks, which are larger and higher media.

Imagine being stuck in traffic. If you're going bumper to bumper with other cars, it is not likely that you will notice the ad graphics wrapped around vehicles of the same size as yours. However, when a bus or truck wrapped in colorful ads pass you bay, you will definitely take a second look.

A Growing Industry

The truck wrapping industry is fast rising. The more blatant the vehicle graphics, the better. Because trucks offer a wider space to place information, marketers find that this is a more practical and cost-effective way to reach their target consumers. In fact, according to a study by the Association of Mobile Advertising, brand awareness tends to increase by as much as 31% to 70% if they are advertised in the form of vehicle wraps. And though vehicle wrapping costs between $2000 to $4000, the fact that it can last for 3 to 10 years makes it a very good investment.

It will not be surprise if we see all trucks and buses carrying different vinyl graphic ads in a few years. The world is not likely to slow down in the coming years. Our activities are expected to pick up speed. Thus, the best way for marketers to reach us is find a way to keep pace. Car wrapping is an effective method, but truck or bus wrapping is more in-your-face.