The Dirty Little Secret About Real Estate

by : Brandi Cummings

Real estate 800 call capture systems are a great tool for real estate agents. The dirty little probably won't work for you. The majority of real estate agents that get an 800 call capture system don't use it correctly and then when the phone doesn't ring, they blame the technology. The technology isn't the problem, the application of it is. Most service providers don't educate their users enough about how to get the most out of their systems. Here are just 2 of the ways you can make real estate 800 call capture technology work for you.

Lead Generation
Use your real estate 800 call capture number in all of your advertising- business cards- flyers- faxes- direct mail pieces- advertising. Anywhere you provide your contact information, you should provide your 800 number. Why? Each time someone calls your 800 number you've captured a lead. Your call capture system captures the phone number- even if the number is blocked or the caller doesn't leave a message. You can also capture the name and address in most cases.

Real estate 800 call capture systems provide you with unique extensions that can be loaded with a recording of your choice as well as a document that your callers can request to have faxed to them. Load a recording and fax-back document about each of your listings. Then advertise on your sign rider, "Call for free, 24/7, recorded information 800-888-8888 ext. 100." This gives your buyers the ability to call your toll-free number 24/7, at their convenience, for information on your listings.

Remember, each time a prospect calls your 800 number for information, you've captured their phone number and possibly their name and address. You can also position yourself in the market as an information provider. Place a small ad in your local paper or perhaps send a post card out that offers free (no cost)- 24/7 (convenience)- recorded information (no sales person to talk to). Each time someone calls in to request the free information, you've captured a lead.

Listing Tool
Demonstrate the technology right in front of your seller's eyes. Before going to the listing presentation, record the information about their home in one of your 800 call capture system extensions and load a listing flyer or floor plan of their home. During the presentation tell Mr. and Mrs. Seller that you are able to offer them something that most other agents can't offer their sellers.

Let them know that you are going to offer free-24/7-recorded information on their home. Have Mr. and Mrs. Seller call your 800 call capture system along with the extension for their home. They will be impressed with the recorded information and the ability to have a fax with even more information automatically sent to them. Give them confidence that each and every prospect will be contacted and in a timely matter after your system captures their name, address, and phone number.

These are just two of the ways you can make real estate 800 call capture technology work for you. This is just the tip of the iceberg. 800 call capture systems are a must for real estate agents looking to generate more leads and get more listings. But, it probably won't work for you...unless you know how to use it.